DOOH Advertising

Spark, Visit Lauderdale partner on OOH tourism campaign

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July 30, 2026

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Spark, an independent creative agency, and Visit Lauderdale, a destination marketing organization, teamed up on an out-of-home campaign promoting Greater Fort Lauderdale as a premier Florida destination.

The campaign blanketed all 22 large-format screens inside the iconic New York City-based Westfield World Trade Center Oculus, according to a press release. Spark is the agency of record for the destination marketing organization.

The creative concept, deployed in the spring, was a deliberate counterpoint to New York City's relentless energy. Aerial footage of Fort Lauderdale's coastline, waves breaking onto sun-bleached sand with the Visit Lauderdale shield traced into the beach itself, flowed continuously across screens, positioning Greater Fort Lauderdale as a direct, effortless escape just a short flight from LaGuardia.

Custom assets were built for each of the 22 individual placements: from the 21,360×720-pixel "The Hundred" screen that spans the entire East/West Concourse to the 1,456×112-pixel elevator strip in Tower 4.

"Greater Fort Lauderdale is a destination that delivers exactly what New York City travelers are looking for when they need to reset — sun, water, ease, and a completely different pace," Dulani Porter, EVP and Partner at Spark, said in the release. "The Oculus gives us one of the most architecturally spectacular canvases in OOH advertising anywhere in the country. Owning the full screen network for the month of May, at peak travel consideration, means we can transform the daily commute into an irresistible call to break free. That's exactly what this campaign is designed to do."