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DOOH Advertising News & Media

OOH ad industry posts highest-ever Q1 revenue

July 1, 2025

The U.S. out-of-home advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to data released by the Out of Home Advertising…

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Insane Impact takes LED to the next level

Insane Impact prides itself on providing high quality mobile LED video trailers with components manufactured in America.

Presented by Insane Impact

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Albertsons Media Collective debuts in-store digital display network

June 23, 2025

Albertsons Media Collective, the retail media arm for Albertsons Companies, will launch an in-store digital display network this summer.

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DOOH adoption in Nordic region outpacing global average

June 13, 2025

Programmatic DOOH adoption is outpacing the global average with investment projected to grow by 37% over the next year.

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Digital Signage Essentials: Everything You Need to Get Started

Learn everything you need to get started in digital signage with our comprehensive ebook. From software tools you'll need, to best practices and key…

Presented by Xibo Signage

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Clear Channel Outdoor donates billboards for heat relief campaign

June 9, 2025

Clear Channel Outdoor is teaming up with Maricopa County, in Arizona, on a campaign to expand awareness of local heat relief resources.

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Koddi, DEEL Media team to streamline DOOH buying across screens

June 6, 2025

Koddi, which provides retail and commerce media technology, is partnering with DEEL Media, which provides on-premise display deployment, to monetize in-store…

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How connected TV, OOH advertising is transforming how brands capture attention

by K.C. McLeod — SVP of Business Development, VideoElephant

As brands seek to break through the ad clutter and connect with audiences in meaningful ways, content-rich CTV OOH stands out as the most powerful solution in…

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Clear Channel Outdoor campaign helping to find missing children

June 2, 2025

Clear Channel Outdoor has launched a month-long digital billboard campaign across Texas to find missing children.

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Outfront rings in Pope Leo XIV with baseball-themed DOOH campaign

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Outfront ran a digital OOH baseball themed campaign to celebrate Pope Leo XIV's Chicago roots and his loyalty to the Chicago White Sox.

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Lamar Advertising selects Dolly Parton library as in-kind partner

May 27, 2025

Lamar Advertising, an outdoor advertising company, has chosen Dolly Parton's Imagination Library as its in-kind partner for 2025.

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How to determine the right screen size for digital signage

A very common question when it comes to deploying digital signage is what size is the best choice. The ideal size depends on content, viewing distance and…

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GoVision hits a screen homerun at Sutter Health Park

May 22, 2025

GoVision has completed a multi-pronged, three-month project upgrading the LED video displays at Sutter Health Park in Sacramento, California.

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OAAA announces 83rd annual OBIE Award winners

May 21, 2025

The Out of Home Advertising Association of America, recently announced the winners of the 83rd Annual OBIE Awards during the 2025 OOH Media Conference in…

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Wildstone expands partnership with Salford City Council with digital billboard

May 21, 2025

Wildstone, an outdoor media infrastructure, has expanded its existing agreement with the Salford City council, in the U.K., with the addition of a fifth site…

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G3 teams with Vendo Media

May 20, 2025

Vendo Media has been tapped by G3 Media as its exclusive sales representation and be responsible for all ad agency and client sales activity across Canada…

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SNA Displays upgrades One Times Square with LED display network

May 15, 2025

SNA Displays has deployed an LED display network as part of an upgrade to the building façade at One Times Square in New York City.

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Tariffs squeezing margins: How digital signage shops are staying ahead

by Almie Borromeo — Manager, Account Management, Cirrus Systems, Inc.

Tariffs may feel like a policy issue, but the impact is deeply personal for small businesses in the digital signage industry. The shops that will weather this…

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Intersection, LinkNYC launch self-service ad portal

May 14, 2025

Intersection and LinkNYC have launched a Self-Service Ad Portal. For the first time, businesses of any size can launch campaigns across LinkNYC's 4,000-plus…

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OAAA brings on Greg Ald as SVP

May 13, 2025

The Out of Home Advertising Association of America has brought on Greg Ald as SVP, revenue, growth and membership.

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