AdOmni enhances platform with AI-powered features

August 27, 2025

AdOmni, an AI-powered programmatic digital out-of-home and video advertising platform, has enhanced its platform so self-service DOOH campaigns can be planned…

Spotlight Outdoor Ads launching Vegas Strip Tower Network

August 26, 2025

Spotlight Outdoor Ads and Caesars Entertainment will be launching the Las Vegas Strip LED Tower Network this fall.

Pearl Media drives scratch-n-sniff OOH campaign for Selena Gomez fragrance

August 26, 2025

Pearl Media, a OOH media company, tapped the nostalgia of scratch 'n sniff and blended interactivity and excitement, with partner MilkMoney, for a campaign…

OAAA announces jury for annual awards judging

August 25, 2025

The Out of Home Advertising Association of America has released the jury participants for the organization's annual OOH Media Plan Awards which the OAAA…

OAAA chief talks OOH growth, advertising trends

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

In this episode of the Digital Signage Today podcast Anna Bager, president and CEO of the Out of Home Advertising Association of America, shares insight on…

Debunking common misconceptions in the digital out-of-home advertising industry

by Madelin Gomez — Associate Director, Brand Marketing, Screenverse

Digital out-of-home advertising isn’t as complex as it seems. It’s easier than you might think. We’re breaking down common misconceptions advertisers have…

Ace Hardware launches retail media network for brands

August 21, 2025

Ace Hardware has launched "RedVest Media, The Helpful Network," a retail media network focused on giving brands the ability to better engage with shoppers…

Rugged Waterproof Fanless Digital Signage Player for Harsh Outdoor Environments

IBASE Technology Inc. (TPEx: 8050), a leading provider of embedded computing and digital signage solutions, today announced the release of the SW-602-N, a…

Vauxhall taps Jolt urban DOOH to engage drivers, build trust

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

A DOOH application project, in collaboration with Jolt, a U.K. EV charging and DOOH network, is driving a positive uplift in brand perception and boosting the…

Rapport, Vistar Media team with UniLED for DOOH programmatic campaign verification

August 19, 2025

Rapport and Vistar Media have partnered with UniLED to roll out independent verification across all U.S. digital out-of-home advertising campaigns.

EV adoption reshaping Australian consumer behavior

August 18, 2025

Electric vehicle adoption is reshaping how Australian consumers move and connect via smarter vehicles, improved technology and increasing access to public…

Vistar Media debuts Programmatic Guaranteed service

August 7, 2025

Vistar Media, which provides tech solutions for OOH media, has launched Programmatic Guaranteed, a new option for buying and selling OOH campaigns.

Broadsign debuts automated in-advance DOOH transactions

August 1, 2025

Broadsign debuted an automated in-advance DOOH transaction called Broadsign In-Advance. The new platform capability can extend and simplify traditional DOOH…

Viooh teams with Outernet London on programmatic DOOH

July 31, 2025

Viooh has partnered with Outernet London, a media and entertainment company to deliver programmatic digital out of home advertising in London's entertainment…

StackAdapt partners with Viooh to expand supplier inventory

July 30, 2025

StackAdapt, a self-serve programmatic advertising platform, has formed a programmatic partnership with Viooh that will expand supplier inventory and give users…

Harkey Media signs development deal with Onsite Advertising

July 29, 2025

Harkey Media, an OOH advertising company, has signed a development deal with Onsite Advertising.

Intersection, Lyft launch infrastructure upgrade for bike share network

July 25, 2025

Intersection, an experience-driven out-of-home media and technology company, and ride share company Lyft have launched a major infrastructure upgrade for…

New Tradition Media expands Los Angeles footprint

July 25, 2025

New Tradition Media has expanded its premium asset footprint in Los Angeles via a partnership with Caruso to represent its OOH media portfolio.

OOH advertising addresses gaps in marketing, claims study

July 24, 2025

Out of home advertising outperforms CTV and digital channels in several key metrics, including ad awareness, brand favorability and purchase intent.

LED Wonder Ignites Dubai Fountain - Middle East's longest outdoor LED wall comes to life in the UAE

When the Dubai Fountain paused for renovation, owner Emaar needed an attraction equally spectacular, and fast. They turned to integrator Blue Rhine Industries…

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