Spotlight Outdoor Ads names Alex Wongthongsanguan as senior account manager

September 5, 2025

Alex Wongthongsanguan has been hired as a senior account executive at Spotlight Outdoor Ads.

The unique power of urban panels in DOOH advertising

From eco-friendly recycling kiosks to high-traffic screens in iconic locations, discover how four distinct media networks are helping brands connect with…

Zoom Media, Viooh team on GymTV programmatic access expansion

September 4, 2025

Zoom Media and Viooh have teamed up to expand programmatic access to the GymTV video network across North America.

The future of advertising: Why influencers and DOOH are a winning combination

Discover how influencer marketing and digital out-of-home (DOOH) ads revolutionize brand engagement online and offline. Learn how this powerful combination…

Intersection creates experiential division

August 28, 2025

Intersection, an experience-driven out-of-home media and technology company, has created an experiential division called IRLX.

Harkey Media acquires Mesa Outdoor

August 28, 2025

Harkey Media, an out-of-home advertising company, has acquired Mesa Outdoor, an independent OOH operator in the San Francisco Bay Area, California.

AdOmni enhances platform with AI-powered features

August 27, 2025

AdOmni, an AI-powered programmatic digital out-of-home and video advertising platform, has enhanced its platform so self-service DOOH campaigns can be planned…

Spotlight Outdoor Ads launching Vegas Strip Tower Network

August 26, 2025

Spotlight Outdoor Ads and Caesars Entertainment will be launching the Las Vegas Strip LED Tower Network this fall.

Pearl Media drives scratch-n-sniff OOH campaign for Selena Gomez fragrance

August 26, 2025

Pearl Media, a OOH media company, tapped the nostalgia of scratch 'n sniff and blended interactivity and excitement, with partner MilkMoney, for a campaign…

OAAA announces jury for annual awards judging

August 25, 2025

The Out of Home Advertising Association of America has released the jury participants for the organization's annual OOH Media Plan Awards which the OAAA…

OAAA chief talks OOH growth, advertising trends

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

In this episode of the Digital Signage Today podcast Anna Bager, president and CEO of the Out of Home Advertising Association of America, shares insight on…

Debunking common misconceptions in the digital out-of-home advertising industry

by Madelin Gomez — Associate Director, Brand Marketing, Screenverse

Digital out-of-home advertising isn’t as complex as it seems. It’s easier than you might think. We’re breaking down common misconceptions advertisers have…

Ace Hardware launches retail media network for brands

August 21, 2025

Ace Hardware has launched "RedVest Media, The Helpful Network," a retail media network focused on giving brands the ability to better engage with shoppers…

Rugged Waterproof Fanless Digital Signage Player for Harsh Outdoor Environments

IBASE Technology Inc. (TPEx: 8050), a leading provider of embedded computing and digital signage solutions, today announced the release of the SW-602-N, a…

Vauxhall taps Jolt urban DOOH to engage drivers, build trust

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

A DOOH application project, in collaboration with Jolt, a U.K. EV charging and DOOH network, is driving a positive uplift in brand perception and boosting the…

Rapport, Vistar Media team with UniLED for DOOH programmatic campaign verification

August 19, 2025

Rapport and Vistar Media have partnered with UniLED to roll out independent verification across all U.S. digital out-of-home advertising campaigns.

EV adoption reshaping Australian consumer behavior

August 18, 2025

Electric vehicle adoption is reshaping how Australian consumers move and connect via smarter vehicles, improved technology and increasing access to public…

Vistar Media debuts Programmatic Guaranteed service

August 7, 2025

Vistar Media, which provides tech solutions for OOH media, has launched Programmatic Guaranteed, a new option for buying and selling OOH campaigns.

Broadsign debuts automated in-advance DOOH transactions

August 1, 2025

Broadsign debuted an automated in-advance DOOH transaction called Broadsign In-Advance. The new platform capability can extend and simplify traditional DOOH…

Viooh teams with Outernet London on programmatic DOOH

July 31, 2025

Viooh has partnered with Outernet London, a media and entertainment company to deliver programmatic digital out of home advertising in London's entertainment…