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DOOH Advertising News & Media

Arizona casino enterprise taps OOH to drive brand recognition, consumer relationship

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Gila River Resorts & Casinos' latest OOH deployment featured a series of billboards across Arizona and Las Vegas.

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Veridooh appointed verification partner for Haylo

October 26, 2026

Veridooh, a 100% independent out-of-home verification provider, has been appointed as the preferred independent verification partner for Haylo, a business unit…

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AdXact, Viooh partner to offer DOOH opportunities

October 23, 2026

AdXact, AdXcelerant's demand-side platform, is partnering with Viooh, a digital out-of-home supply-side platform, to give AdXact advertisers programmatic…

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Omnivex leader talks data in digital signage strategies

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Omnivex President Chris Devlin shares insight on best practices, tips and missteps when it comes to data in the digital signage strategy.

Presented by Omnivex

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DOOH adoption triples due to high profitability rates

October 22, 2026

Digital out-of-home media is delivering strong bottom-line results, with 89% of investing brands seeing profitable returns, according to data from…

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Outfront CEO Nick Brien tapped as OAAA board chairman

October 22, 2026

Outfront CEO Nick Brien has been named chairman of the Out of Home Advertising Association's Board of Directors.

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Why Manual Digital Signage Reports Stop Working at Scale

As signage networks grow, manual exports and custom report requests can't keep up. Learn the three questions signage data should answer, how connected data…

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Western Union taps Screenverse for DOOH network

October 20, 2026

Western Union, a cross-border, cross-currency money movement, has partnered with Screenverse, a programmatic technology partner for digital out-of-home, to…

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Kirkwood acquires Cadwell Design+Sign

October 19, 2026

Kirkwood, a marketing execution provider, has acquired Cadwell Design + Sign, a custom signage, environmental graphics and large-format branded visual…

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Cotsworld Outdoor Group deploys 149 ad screens in stores

October 15, 2026

Cotsworld Outdoor Group, a clothing and equipment retailer in the U.K., has deployed 149 in-store screens in 23 stores.

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OAAA debuts technical advisory council to drive automation, integration

October 15, 2026

The Out of Home Advertising Association of America has launched a Technical Advisory Council, bringing together technology leaders from across the OOH media…

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Elevator ad network Vertical City hits 10K screens

October 14, 2026

Vertical City's elevator advertising network has reached 10,000 screens across Canada and the U.S.

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National digital billboard campaign celebrates student art

October 13, 2026

The Afterschool Alliance is teaming with Clear Channel Outdoor for a national visibility campaign that celebrates afterschool programs, featuring artwork…

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Wildstone founder Damian Cox launches fundraiser following cancer diagnosis

October 12, 2026

Damian Cox, global CEO and founder of Wildstone, an owner of outdoor media assets, has launched a fundraising campaign for Children with Cancer UK after being…

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the7stars win 1st Veridooh Padel Cup in London

October 8, 2026

the7stars, a media and advertising agency in the U.K., won the inaugural Veridooh Padel Cup, a three-city international tournament for the out-of-home…

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Car windows may soon be hologram-based ad channel

October 6, 2026

The car window could be the next frontier for digital out-of-home ad campaigns using hologram technology.

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Viooh, TuMedio partner on programmatic DOOH across Spain and Portugal

October 5, 2026

Viooh, a global digital out of home supply-side platform, is partnering with TuMedio, an outdoor advertising company, to expand programmatic access to premium…

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Introducing Skykit Insights: Your Signage Data, Inside Your BI Tools

Manual CSV exports can’t keep up with large signage networks. Skykit Head of Product Jen Snelders introduces Skykit Insights, which gives teams secure…

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QualiArts deploys OOH campaign for hololive Dreams game

October 2, 2026

QualiArts deployed a global seven city out-of-home campaign in September to promote its game, hololive Dream, developed with Cover Corporation.

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Day in the Life: Chief technology and product officer

by Judy Mottl — Editor: RetailCustomerExperience.com & DigitalSignageToday.com, Connect Media

Digital Signage Today's career series installment features Teresa Rojas Rajs, chief technology and product officer at nsign. The best part of her job is when…

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