DOOH Advertising News & Media
Viooh, London Lites team to expand London DOOH footprint
October 31, 2025
Viooh, a global digital out-of-home supply-side platform, and London Lites, a DOOH media owner, are teaming up on a programmatic partnership to target…
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OOH ads deliver big ROI
October 30, 2025
Out-of-home advertising is delivering well-above average marginal return on investment and is one of the most efficient, yet underfunded, channels for growth.
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Data-driven experiential displays: The new formula for retail success
by Terry Monday — Chief Strategy Officer, Duggal Visual Solutions
The right digital partner provides more than the best technology — they evoke trust, creativity, and collaboration. Look for a team that listens, adapts and…
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Screenverse, Spectrio team up to monetize digital signage
October 28, 2025
Spectrio, a provider of digital signage for enterprise environments, is partnering with Screenverse, a programmatic digital out-of-home monetization partner.
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Cadbury’s Heroes outdoor campaign sets a score record
October 27, 2025
Cadbury's Heroes outdoor advertising campaign achieved a record high score of 5.9 stars on System1's Test Your Ad platform. It is the highest ever outdoor…
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Building DOOH for the Long Term
Download this report to understand how programmatic DOOH meets these new buyer expectations, offering the optimization and attribution capabilities essential…
Presented by Screenverse
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Clear Channel Outdoor, Blood Cancer United team on billboard campaign
October 23, 2025
Clear Channel Outdoor has partnered with Blood Cancer United on an out-of-home campaign highlighting Blood Cancer United's mission and to remind the public…
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Cineplex selling digital media division to Creative Realities
October 23, 2025
Cineplex Inc., a Canadian entertainment and media company, has entered into a definitive agreement to sell its digital place-based media division, Cineplex…
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Clear Channel supports 26th annual Lights On Afterschool rally
October 22, 2025
Clear Channel is supporting the 26th annual Lights On Afterschool rally with a digital billboard campaign on rally day Oct. 23.
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Viooh, iCo Medios forge alliance
October 22, 2025
Viooh, a digital out-of-home supply-side platform, has partnered with iCo Medios, a digital DOOH media company in Colombia, have forged an alliance to enable…
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GroundTruth launches DOOH advertising solution
October 21, 2025
GroundTruth, an ad platform, has launched a digital out-of-home solution powered by an integration with Place Exchange, an independent supply-side platform for…
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Legrand | AV opens headquarters in Minnesota
October 21, 2025
Legrand | AV, which provides audio visual solutions, has opened its new headquarters in Minnetonka, Minnesota.
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Outdoor advertising industry supporting Wildstone founder’s Himalaya climb
October 15, 2025
The outdoor advertising industry is supporting a Himalaya climb by Wildstone Founder and CEO Damian Cox who plans to kick off an ascent of Ama Dalam in Nepal…
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Screenverse acquires Perpetural Media video-first technology
October 13, 2025
Screenverse has acquired key technology assets from Perpetural Media, including the Perpetural prDOOH software platform.
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Pointsmith, AllOver Media form Momentara brand
October 9, 2025
Pointsmith and AllOver Media have formed a new brand, Momentara, which combines national OOH media with tech-enable retail marketing.
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Koddi, ISM partner to simplify retail media buying
October 8, 2025
Koddi, which provides retail and commerce media technology, and In-Store Marketplace, a centralized platform for digital in-store media integration, have…
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How a cold call email sparked a multi-format digital billboard in Times Square
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Discover how Heritage Outdoor Media and ANC flipped out outdated signage on two neighboring buildings and created a commanding advertising platform in New York…
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Criteo launches largest OOH campaign across 5 global markets
October 7, 2025
Criteo has debuted its largest OOH campaign to date, spanning across five global markets.
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GSTV partners with c-store Casey’s on retail media network initiative
October 6, 2025
GSTV and Casey's have teamed up on a branded managed service video solution for enhanced retail media promotions.
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Jolt debuts data platform to measure roadside OOH advertising
October 3, 2025
Jolt has launched a platform, called Spark Intelligence, that provides out-of-home advertisers transparency and accountability and measurability when it comes…
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