DOOH Advertising

Jonathan La Conti tapped as Screenverse sales SVP

Photo: LinkedIn

July 29, 2026

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Screenverse, a programmatic monetization partner for digital out-of-home media, has appointed Jonathan LaConti as senior vice president of sales.

The hire marks another significant addition to Screenverse's executive leadership team as the company continues to expand its footprint, develop strategic partnerships with brands and agencies, and accelerate DOOH adoption across the evolving omnichannel advertising ecosystem, according to a press release.

LaConti has 28 years of media sales experience across digital, connected TV and linear television, having held leadership roles at Scripps Networks Interactive, Discovery and Warner Bros. Discovery.

Most recently, he led Warner Bros. Discovery's corporate relationship with WPP and managed a portfolio exceeding $1.5 billion in annual advertising revenue.

"Jonathan LaConti is one of the most accomplished revenue leaders in modern media, with a career that spans the full evolution of how audiences are reached and monetized," Jessica Silva, chief operating sfficer at Screenverse, said in the release.. "Now he is bringing all of that to DOOH, and to us, at the exact moment this medium is stepping into its rightful place in the omnichannel marketplace. He does not just understand the business opportunity; he understands the human side of this industry: the relationships, the trust, and the long game.

In his role, LaConti will focus on accelerating revenue growth, strengthening operational excellence across the sales organization, and expanding Screenverse's visibility and relationships within the advertising marketplace.

"Throughout my career, I've looked for opportunities where strong products, great people, and market timing come together, and that's exactly what I see at Screenverse," shared LaConti. "The company has built a unique position through the scale, reach, and diversity of its venue network, creating meaningful opportunities for advertisers to engage consumers throughout their daily lives. As brands increasingly seek measurable, omnichannel solutions,

Screenverse is well-positioned to become a leading partner for DOOH campaigns and a powerful extension of retail media and CTV strategies. I'm excited to help accelerate the company's growth and expand its impact across the advertising ecosystem."

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