DOOH Advertising

OAAA teams with Ad Council, NHTSA on preventing car death campaign

Photo: OAAA

July 28, 2026

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The Out of Home Advertising Association of America is partnering with the Ad Council and National Highway Traffic Safety Administration to raise awareness about the dangers of pediatric vehicular heatstroke and prevent hot car deaths.

The OOH campaign encourages parents and caregivers to make one simple habit part of every trip: Stop. Look. Lock. The campaign encourages parents and caregivers to check the back seat before leaving their vehicle.

The OAAA is asking DOOH operators to run the Heatstroke Prevention PSA in any available space throughout the summer.

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