DOOH Advertising News & Media

Wildstone partners with OOH operator to drive growth in Spain

March 27, 2025

Wildstone, Europe's largest owner of OOH assets, has partnered with Alpha Publicidad Exterior, a Spain-based OOH media operator, to drive business growth in…

read now

Examining the evolution of digital signage

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Digital Signage Today editor Judy Mottl talks with Ricardo Belmar, director partner marketing for retail and consumer goods at Microsoft, about innovations in…

listen now

Simplification and scale: The new era of outdoor media

by Nick Parker — Board member and non-executive Chair of VIOOH, VIOOH

Maintaining technological parity with competitors is essential, but the real differentiator will be the ability to listen and respond to stakeholder needs.

read now

Lamar Advertising tapped to manage Orlando Sanford Airport advertising

March 18, 2025

Lamar Advertising Company, a leading outdoor advertising firm, has been contracted by Orlando Sanford Airport (SFB) to manage all display advertising at the…

read now

OOH ad revenue on robust growth path

March 12, 2025

Out of home advertising revenue surpassed $9.1 billion in 2024, a 4.5% jump from 2023, according to data from the Out of Home Advertising Association of…

read now

Viooh, Turnadon team on nationwide programmatic partnership

March 11, 2025

Global DOOH supply side platform Viooh is collaborating with French advertising network Turnadon on a nationwide programmatic media owner partnership in France.

read now

JCDecaux Mexico, Viooh team up on DOOH campaign for Mazda

March 7, 2025

A DOOH campaign for Mazda's CX-70 SUV, created by JCDecaux Mexico and Viooh, produced a 17% increase in traffic to Mazda dealerships in Mexico City.

read now

India-based OOH/DOOH platform debuts at Mumbai event

March 7, 2025

Doohit, a unified platform for OOH and DOOH advertising based in Mumbai, India, debuted in a soft launch at the recent DDX Asia 2025 event.

read now

Patrick Dolan named COO at Out of Home Advertising Association of America

February 21, 2025

The Out of Home Advertising Association of America , a trade association for the U.S. out of home advertising industry, has named Patrick Dolan as chief…

read now

How AI, data, digital screens are powering the future of OOH advertising

by David Burrick — Chief Strategy Officer, Intersection

Three trends — AI, targeting advancements and digital screen conversion — provide an intriguing new frontier for marketers in cities.

read now

Ludovic Menard named CPO at Viooh

February 20, 2025

Viooh, a global digital out of home supply-side platform, has named Ludovic Mendard as chief product officer.

read now

Lemma, AdXact team on omnichannel advertising with greater transparency

February 19, 2025

Lemma, an omnichannel platform for emerging media, is teaming up with AdXact, a demand-side platform for digital out-of-home media, to offer transparent…

read now

Bank digital signage: 4 ways to use

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Learn four ways banks can use digital signage in branches.

read now

Broadsign intros AI assistant tool for OOH ad platform

February 17, 2025

Broadsign has unveiled a preview of an AI-powered creative categorization and approval feature that will soon be part of its OOH advertising platform this…

read now

Wi-Charge, Dolphin Digital aim to revolutionize retail marketing

February 14, 2025

Wi-Charge and Dolphin Digital are partnering to integrate Wi-Charge's wireless power technology into Dolphin Digital's retail displays.

read now

Proto, Hologram Media Network ad network debuts at 30 Simon Malls

February 14, 2025

Hologram Media Network and Proto have launched an always-on holographic advertising network via Proto Luma devices at Simon malls nationwide.

read now

Media company taps Helloo for DOOH advertising effort

February 12, 2025

Brazilian media company helloo is teaming up with VIOOH to bring programmatic DOOH advertising to helloo's 15,000 digital screens.

read now

AFA Decaux expands VIOOH partnership

February 11, 2025

AFA Decaux has expanded its partnership with VIOOH, a global DOOH supply-side platform.

read now

Big growth, big challenges ahead for multi-touch digital device market

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

The multi-touch digital device market is experiencing a significant growth surge thanks to advancing tech and young consumer adoption. But there are more than…

read now

Screenverse appoints Chang Gao as CFO

February 11, 2025

Screenverse has appointed Chang Gao as its first ever CFO.

read now