Ayuda Media Systems selects Luc Filiatreault as CEO

Ayuda Media Systems, a ERP and business optimization software company for OOH, has promoted Luc Filiatreault, former president of the company, to CEO. Andreas Soupliotis, founding CEO of Ayuda, will move to the role of vice chairman, according to a...

Adomni runs $50 offer for Mother's Day DOOH in Time's Square

Adomni, a digital signage software company, ran a special DOOH campaign offering for Mother's Day. Advertisers could display their ads on the Waterfall Times Square digital billboards for only $50 to allow residents to leave personal messages for their mothers, according to a press release.

Sesame Street takes over DOOH in SeaWorld

Sesame Street takes over DOOH in SeaWorld

SeaWorld Orlando recently showcased its partnership with Sesame Workshop by displaying Sesame Street characters on digital billboards in Orlando, Florida.

Cincinnati Reds deploys Just Add Power's Ultra HD over IP solution

The Cincinnati Reds recently installed Just Add Power's Ultra HD over IP video distribution system at its Great American Ball Park. The team can now distribute HD video to a variety of sources throughout the park, according to a press...

Dentsu Aegis Network starts DOOH campaign to fight malaria

Dentsu Aegis Network is supporting the charity Malaria No More with a pro bono DOOH campaign entitled #MalariaMustDie. The campaign, which is running in the U.K.

Frost & Sullivan report global smart cities to surpass $2 trillion by 2025

Smart cities are expected to create a market value of more than $2 trillion by 2025, according to a report by Frost & Sullivan. The growth of AI is a key driver of this market. China, in particular, is expected...

Ford Mustang to run DOOH campaign with Outfront Media

Ford Mustang to run DOOH campaign with Outfront Media

Outfront Media recently partnered with Ford to run a DOOH campaign in July for the Ford Mustang's 2018 model. Customers will be able to create their own custom Mustang logos through the Pony Personalizer online tool for a chance to...

DOOH market to grow by 12.6% from 2017 to 2023

The global DOOH market is expected to grow at a compound annual growth rate of 12.6 percent from 2017 to 2023, according to a report by Allied Market Research. It also predicts the market will reach more than $8 billion...

Val Morgan Outdoor selects Ayuda's software for ad operations

Val Morgan Outdoor, an Australia-based OOH media owner, has selected Ayuda's software platform to handle sales, digital ad serving and "customer-facing enablement tools," according to a press release. The company currently controls more than 10,000 displays at 100 locations in...

Ayuda unveils Revenue Intelligent platform for DOOH

Ayuda Media Systems recently announced the launch of its Revenue Intelligent platform for OOH and DOOH media holders. The platform uses Ayuda's optimization algorithms as a way to analyze operations, sales and finance data, according to a press release. Ayuda...

Ping HD partners with Adcorp360 for DOOH supermarket network

Ping HD has partnered with Adcorp360, a grocery advertising group, to provide its EngagePHD content management platform throughout 2,500 grocery stores in the U.S. This CMS will run on the 32-inch Samsung Smart Signage Platform system on a chip display,...

PixelFlex delivers digital signage on tap for Beer Park

PixelFlex has deployed its FlexUltra 1.9-millimeter LED video wall solution at the Fountains of Bellagio Beer Park at the Paris Las Vegas Hotel & Casino. The Beer Park offers 100 beer options, with 36 beers on tap, according to a press release. The FlexUltra offers 16:9 and 4:3 video ratios and a 150-degree horizontal and vertical viewing angle.

Daktronics to display LED video solutions

Daktronics plans to showcase its LED video solutions at Digital Signage Expo on March 28 and 29 in Las Vegas.

EBay runs DOOH campaign for spring shoppers

EBay runs DOOH campaign for spring shoppers

EBay recently ran a DOOH campaign to encourage shoppers to "make springtime spectacular" in the U.K. 72andSunny created the campaign and Grand Visual produced it with media planning and buying by Mediacom, according to a press release. The campaign offers a variety of images of products that are matched based on the weather.

Outfront Media powers OOH mental health awareness campaign with University of Michigan

Outfront Media Inc. is partnering with the University of Michigan Counseling and Psychological Services to launch an OOH campaign called, "Who can relate?" to raise awareness of mental health issues.

Talon Outdoor opens doors in US

Talon Outdoor, an OOH agency, has opened an office in New York, its first location in the U.S. This is part of an effort to offer its technology-integrated outdoor campaigns to U.S.

Minnesota United FC upgrades soccer stadium with Daktronics' LED displays

Minnesota United FC, a professional American soccer team, has partnered with Daktronics to deploy LED displays for Allianz Field, a soccer stadium in St. Paul, Minnesota.

APN Outdoor selects Philip Knox as CFO

APN Outdoor Group Ltd, an OOH company, has appointed Philip Knox to serve as chief financial officer. Prior to joining APN Outdoor, he served as COO, CFO and company secretary of Garvan Institute of Medical Research, according to a press...

Grand Visual launchs DOOH campaign for UKTV's haunted house show

Grand Visual launchs DOOH campaign for UKTV's haunted house show

Grand Visual has launched a DOOH campaign for the UKTV haunted house reality show called "Celebrity Haunted Mansion" on 950 displays throughout the U.K. The campaign highlights key exciting and humorous moments during the show, according to a press release....

NanoLumens displays now meet European Rail safety standards

NanoLumen's Nixel series LED displays now meet European Rail safety standards for smoke density, toxicity and heat release rate, according to a press release. The company sought the certification in order to pursue expansion in the transportation vertical. "For LED...

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