DOOH Advertising News
Intersection opens OOH network to AI platforms
June 9, 2026
Intersection, an experience-driven out-of-home media and technology company, is opening its street-level OOH network to AI platforms like ChatGPT and Claude…
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Lamar Advertising supports Ronald McDonald House with $2M DOOH campaign
June 4, 2026
Lamar Advertising and Ronald McDonald House have entered into a yearlong pro bono partnership in which Lamar will allocate more than $2 million in digital out…
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G3 Media, Vendo Media team on national OOH ad network
June 4, 2026
G3 Media and Vendo Media have joined forces to create a national out of home advertising network.
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Clear Channel Outdoor, Maricopa County renew heat relief campaign
June 4, 2026
Clear Channel Outdoor, an OOH advertising platform, and Maricopa County, Arizona, are in their third year of partnership on a digital billboard campaign aimed…
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Viooh expands DOOH footprint with Abode Media partnership
June 3, 2026
Viooh, a digital out-of-home supply-side platform, has partnered with Abode Media, a U.K., residential DOOH network.
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Swiftly teams with Vistar Media to expand omnichannel reach
June 2, 2026
Swiftly, a retail technology platform, has partnered with Vistar Media, a programmatic digital out-of-home advertising provider, to expand Swiftly's…
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Viooh expands DOOH reach across Brazil
May 29, 2026
Viooh, a digital out of home supply-side platform, has partnered with We OOH, a DOOH media operator specializing in iconic large-format digital billboards in…
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Talon adds North American head of effectiveness
May 27, 2026
Talon, an independent out of home media agency, has added a new role, North American head of effectiveness, focused on building a unified measurement framework…
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Broadsign names Manuel Ameneiros as head of Latin America sales
May 22, 2026
Out of home ad tech provider Broadsign has named Manuel Ameneiros as head of Latin America media sales and service.
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OOH delivers double performance lift compared to TV
May 21, 2026
Out of home digital advertising delivers twice 2x the performance lift of TV, according to a study from The Out of Home Advertising Association conducted in…
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Firefly integrates with Viooh, expands programmatic capabilities
May 19, 2026
Firefly, a provider of out-of-home advertising, today has integrated with Viooh, a digital out-of-home supply-side platform.
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Creative quality plays meaningful role in OOH campaigns
May 18, 2026
Creative quality plays a meaningful role when it comes to out of home campaign performance.
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Ocean Outdoor UK launches Ocean Portal
May 14, 2026
Ocean Outdoor UK has launched its Ocean Portal at London's Battersea Power Station, featuring an entertainment showcase and content produced by Ocean Studio.
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BackLite UK debuts addition to Landmark Series
May 14, 2026
BackLite UK, a digital out of home operator, has expanded its large-format outdoor advertising portfolio with The Knightsbridge, a revamped flagship…
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OAAA, FBI renew OOH partnership
May 12, 2026
The Out of Home Advertising Association of America has renewed its partnership with the Federal Bureau of Investigation, extending a nationwide program that…
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ZetaDisplay awarded DOOH contract with Norway rail operator
May 11, 2026
ZetaDisplay has been awarded a digital out of home contract with Vy Group, Norway's national rail operator to built a passenger experience and media platform…
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Talon launches AI-powered programmatic engine
May 8, 2026
Talon, an OOH specialist, has launched Atlas Planner, an AI-powered programmatic engine for more precise and impactful programmatic digital out of home…
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Apple, Morgan & Morgan, Vivint lead top OOH advertisers list
May 6, 2026
Apple, Morgan & Morgan and Vivint are the top three out of home advertisers in 2025, respectively, according to data from the Out of Home Advertising…
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Disney, Hulu team on interactive, immersive storefronts
May 1, 2026
Disney+ and Hulu have launched "The Drama You Want," interactive storefront experiences in Manhattan, New York and Santa Monica, California.
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Google, Zillow among speakers at OAAA media conference
May 1, 2026
Leaders from Google, Zillow, National Geographic and Purely Elizabeth are among the speakers participating in the upcoming Out of Home Advertising Association…
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