What to expect at Digital Signage Expo 2017

by Bradley Cooper — Editor, Connect Media

On Mar. 28-31, the Digital Signage Expo will be touching down at the Las Vegas Convention Center. The show is expanding this year, with new education programs…

Virgin Trains draws in passengers with DOOH campaign

January 31, 2017

Virgin Trains, a UK-based train company, has teamed up with Grand Visual to launch a DOOH advertising campaign. The campaign is designed to inform drivers of…

Big Outdoor appoints chief revenue officer

January 27, 2017

Big Outdoor, an OOH marketing and advertising sales company, has selected Bob Johns as its chief revenue officer. Johns will help utilize Big Outdoor's…

Digital signage top 7 news stories of 2016

by Bradley Cooper — Editor, Connect Media

Digital signage is an industry that never sleeps, as the most read news items of 2016 confirms. The top news covered topics from the "Golden Arches" of…

Piccadilly Lights turned off for innovations for first time in 20 years

January 26, 2017

Piccadilly Lights, a famous advertising location in London, has turned off its lights to replace the current screens with one large LED display. The last time…

Top 5 digital signage stories: December edition

by Bradley Cooper — Editor, Connect Media

The holidays are over and winter has set in, but digital signage stories don't hibernate during the cold. The top stories last month examined key predictions…

BroadSign brings DOOH software to Russia with love

January 23, 2017

Laysa Digital Llc. has selected BroadSign International to provide DOOH software for a transit network in Russia. BroadSign will initially integrate its…

BBB awards Clear Channel Outdoors America with Torch Award

January 23, 2017

The Chicago division of the Better Business Bureau has awarded Clear Channel Outdoor Americas with the Torch Award for Marketplace Ethics. The award is…

OOH media sales up 6.2 percent, report says

January 13, 2017

Global OOH advertising revenue grew 6.2 percent in 2016 to $49.23 billion with DOOH claiming the lion's share of the growth, according to research from PQ…

Company turns license plates into IoT digital signage

January 12, 2017

Reviver debuted a digital license plate called rPlate that transforms a physical tool into a digital signage platform. The device was first showcased at the…

Top 10 digital signage articles of 2016

by Bradley Cooper — Editor, Connect Media

2016 has passed into the annals of history, and a new year is here. Last year's most read stories covered a range of topics, such as marketing trends, OOH…

DOOH software sees 15 percent sales increase in French retailers

January 10, 2017

Mediaperformances SA, an in-store advertiser in France, has selected BroadSign International's DOOH software to power its ShopperCast retail network. The…

Food court digital signage delivers upsell

by IAdea Corporation — Marketing Manager, IAdea

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get…

Pop Tracker launches OOH proof of performance platform

December 28, 2016

Pop Tracker has launched a proof of performance platform for OOH campaigns. The platform is designed to offer analytics for advertisers, according to a press…

Outfront Media brings digital signage to Boston transit

December 28, 2016

Outfront Media has announced plans to roll out its digital signage solution ON Smart Media Liveboards in Boston's metro system through its partnership with the…

Clear Channel releases DOOH purchasing solution

December 27, 2016

Clear Channel Outdoors Americas, a subsidiary of iHeartMedia Inc., has teamed up with Rubicon Project to launch an OOH buying solution. Businesses can purchase…

Digital signage captures Death Star plans with Rogue One campaign

by Bradley Cooper — Editor, Connect Media

In Rogue One, a motley crew attempts to capture the plans of the greatest weapon in the galaxy: the Death Star. A variety of companies from Gillette to…

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information.

Digital signage 5 for 5: November edition

by Bradley Cooper — Editor, Connect Media

Thanksgiving may be a time for family meals, but this month our readers had their favorite restaurants in mind, as stories about digital menu boards and…

Ocean Outdoor to upgrade Coca Cola London ad center with 4K LED

December 13, 2016

Ocean Outdoor, an OOH media company, plans to upgrade Piccadilly Lights, an advertising location built in London in the early 1900s, with a 4K LED screen.