DOOH campaign encourages visitors to rent a bike
Santander, a bank in the UK, recently launched a DOOH campaign with Santander Cycles, a self-service bike rental kiosk, to encourage visitors in London to rent a bike to ride around the city. This campaign known as "Unlock your London" will run on DOOH, displays and social media. Engine, a global marketing services company, managed the campaign, according to a press release.
The campaign features a film featuring key online influencers. The influencers have each created their own biking routes through the city. The campaign will also inform visitors that they can pay 2 pounds on the Santander Cycles app to rent a bike.
"This campaign is bright, lively, and perfectly encapsulates what summer in London is all about. Santander Cycles are an iconic part of London life, and we think this campaign will help even more people experience the best of the city on two wheels," Billy Faithfull, executive creative director at Engine, said in the release.