JCDecaux turns UK digital signage green for World Environment Day

June 9, 2017

JCDecaux recently turned seven of its outdoor displays in the UK green in celebration of World Environment Day. This is part of a larger sustainability initiative by JCDecaux, according to a press release.

The company turned its Towers Channel, Liverpool Towers, M4 Tower, Torch, Salford Arch, Trafford Arch and Edinburgh Arch green to celebrate the day and raise awareness.

In 2014, JCDecaux renewed its Sustainable Development Strategy, which is designed to reduce energy consumption. The company plans to have all of its displays run by renewable energy sources in 2022.

"JCDecaux was founded with the intention of enhancing the quality of urban life by focusing on services for all citizens. Our intentions have not changed over the years, reflected in our company value of sustainability which we believe is key to the future of our cities," Spencer Berwin, co-CEO at JCDecaux UK, said in the release. "To ensure we uphold these values, improving quality of life through our environmental initiatives is now a key aspect of our offering. By turning our screens green this World Environmental Day, we hope to raise awareness of the importance of making a commitment to sustainability."

Topics: Content, Display Technology, DOOH Advertising, Outdoor Signage

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