JCDecaux expands London network with 40 displays
JCDecaux recently won a contract with the London borough of Bromley to deploy 40 OOH displays. The company will deploy the screens in the town center and the Bromley South Station, according to a press release.
Central Bromely is one of London's top 20 retail zones, making it an ideal location for JCDecaux's digital network. The company's overall goal is to reach 1 billion impressions by the end of 2017.
"This 10-year contract in the London Borough of Bromley reaffirms our commitment to making London the global showcase for Digital Out-of-Home and our goal of doubling the number of digital viewed impressions by the end of the year," Spencer Berwin, co-CEO, JCDecaux, said in the release. "As one of London’s top 20 Retail Zones, the Borough of Bromley’s prime location allows us to further strengthen our position as leader in digital Out-of-Home while giving advertisers a great opportunity to reach a broad audience."