JCDecaux constructs digital superstructure for Edinburgh
JCDecaux recently teamed up with the city of Edinburgh, Scotland to deploy a digital superstructure called the Edinburgh Arch. The Edinburgh Arch features two outdoor 41 square meter screens to grab drivers' attention with advertisements, according to a press release.
The two screens will likely generate 1.2 million impressions weekly. Sainsbury's, Jaguar, Vodafone and The Walt Disney Company all plan to display their advertisements on the displays.
This deployment was part of JCDecaux's "Blueprint for the future" initiative to provide key OOOH opportunities in retail, airport and outdoor environments, according to the release.