JCDecaux unveils DOOH campaign in 6 UK cities
JCDecaux has expanded its London Towers DOOH format with a new digital channel called The National Towers. The National Towers feature 10 mm pixel pitch screens, according to a press release.
The company has deployed the Towers in Manchester, Liverpool, Edinburgh, Leeds, Birmingham and Sheffield. The Towers are designed to generate 8.5 million impressions weekly. JCDecaux deployed the towers in high-wealth areas and through-roads to boost impressions.
"This is the first time we are launching our exclusive digital large format in these regions, so the National Towers marks a major development in our digital expansion across the U.K., bolstering our position as market leader in digital OOH," Spencer Berwin, co-CEO at JCDecaux U.K., said in the release. "This investment significantly extends our reach and scale, providing an exciting opportunity for advertisers to reach a huge number of consumers across the country on high-impact, quality platforms in a single channel. It is perfect for brands wishing to target an affluent audience as they travel to and from major cities in the U.K."