News & Media From Bradley Cooper

'Star Wars Battlefront 2' controversy teaches key customer engagement lesson

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

EA Games faced a whirlwind of controversy when its fans discovered Darth Vader was a microtransaction in the game, "Star Wars Battlefront 2." This situation…

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3 keys to evaluating digital menu boards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

All digital menu boards are not created equal. For this reason, it's essential for restaurants to evaluate their hardware, content and content management…

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Walmart digital signage delivers broken content

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

I recently encountered a Walmart shelf-edge video display that really failed to get its point across. Instead of a heartwarming holiday message, it delivered a…

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Digital signage top 5 stories: November 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Readers whetted their appetites during November with topics such as reviewing the menu boards of McDonald's, touchscreens trends and key ways digital signage…

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Advertisers need to 'DOOH' better with outdoor campaigns

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

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Digital signage can revamp the Black Friday experience

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Black Friday is still a major brick-and-mortar retailer event, drawing in $2.4 billion in revenue last year. At the same time, customers spent $10 less in…

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South African retailer delivers digital journey with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Clicks aimed to deliver a better customer experience that informed distracted customers. With a digital signage solution, the retailer was able to boost dwell…

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Media players part 1: Picking the best solution

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Picking the best media player can be a real chore. It's key to understand what type of content to use.

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'I'm liking it:' Reviewing McDonald's menu boards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Recently, I made a trip to the Golden Arches, not just to get a burger, but also to see if the restaurant's menu boards lived up to the hype. I examined them…

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Digital signage 5 for 5: October 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Last month, users gobbled up stories on McDonald's, software, restaurants and digital signage horror stories.

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Digital signage Q&A: Touchscreen edition

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One way to boost customer involvement is to integrate touchscreens with your displays, but there are issues, however, dealing with the logistics.

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VR experience brings the fear to laundry

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In order to promote a washing machine, Whirlpool teamed up with JCDecaux to craft a hair-raising VR experience that brings the fear to the laundry.

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3 pitfalls to avoid with digital signage deployment

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

It can be easy to sink a lot of money into a digital signage project, only for it to all fall apart. It's important to avoid three pitfalls to have a…

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I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's transformed three bus shelters in Milan, Italy into interactive stores where customers can order via a touchscreen and have food delivered to them.

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3 tips to ensure digital signage is successful in restaurants

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Many restaurants are snatching up digital signage like candy, but there's still major challenges when addressing the logistics, user friendliness and customer…

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Join the future: Participate in the 2018 Digital Signage Future Trends Report

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The time has come for the 2018 Digital Signage Future Trends Report. Take the future trends survey to receive 25 percent off the final report, and enter to win…

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Digital signage 5 for 5: September 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Over the last several months, restaurants have dominated the top stories on Digital Signage Today, but September readers branched out a bit and explored topics…

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Can 'attract screens' lure in customers?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One way retailers are luring in customers to their display or kiosk is by using digital signage attract screens.

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Digital signage software: Where to begin?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage seems simple, but choosing software can be a challenge. Where do you begin?

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3 key digital signage lessons for restaurants

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

More restaurants than ever are embracing technologies ranging from kiosks to menu boards. I have learned a number of key lessons to help make digital signage…

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