Top 5 most read articles of 2017: Porn hack and McDonald's dominate

Dec. 28, 2017 | by Bradley Cooper
Top 5 most read articles of 2017: Porn hack and McDonald's dominate

This is part of a series examining the top read stories for 2017. Click here for the top five blogs.

Digital Signage Today readers last year were highly intrigued by OOH trends and an OOH porn incident. Two of the five top read stories for 2017 covered the incident at Union Station in Washington D.C., where a user turned a public display into a very loud pornographic video.

Another top story this year examined the lessons McDonald's learned while deploying digital menu boards at all of its U.S. locations. This was a massive effort, especially considering all the pieces that needed to be in place to make it successful. The biggest challenge, however, was how to communicate with lower level management.

It's time to take a look back at the top five most read articles for 2017. They are posted in reverse order.

5. Hacked digital signage displays porn in Union Station

A large touchscreen display in Union Station in Washington D.C., blasted pornographic videos for all to see. The display was allegedly hacked on May 15 to stream videos from a pornographic website, according to multiple reports.

The display outside of Chipotle in the main hall began to stream porn at 5:30 p.m. and continued to do so for about three minutes, according to a bystander. Some visitors laughed at the videos while others reacted in horror. A few attempted to turn off the display.

4. On-vehicle digital signage is on the move

Taxis, public transit buses and trains, shuttles and delivery vehicles are in the ultimate out-of-home environment and are poised for the expanding area of vehicle-mounted digital signage and LED messaging.

This frontier for digital signage is opening in high viewership urban areas, where a transportation authority or a network operator, as their agent, can leverage moving assets as well as existing ad sales and management capabilities. It is also driven by the hunger for display revenues, improved technology and advertiser demand.

3. Porn digital signage incident at Union Station caused by unsecured OS

The real issue behind the porn fiasco at Union Station wasn't a complex hacking method, but rather an unsecured OS. A mischievous user was able to access the desktop and pull up a porn video without any trouble.

The main issue was that the kiosk's lock down software, which was supposed to prevent his, was not secure.

2. McDonald's shares menu board lessons

When McDonald's upgraded its print menus to digital menu boards, it ran into a few challenges. These challenges were not related to technological issues, but rather communication issues such as regional owners having issues with national promos and outdated GUI.

Rick Cook, senior manager of U.S. IT restaurant solutions at McDonald's, gave a few tips during a presentation on how the QSR giant overcame these obstacles.

1. 8 near future trends set to change out-of-home advertising

The out-of-home industry is set to evolve more rapidly. The oldest advertising format has seen significant changes: mobile convergence, developments in digital platforms and data sources that are changing industry perception.

Some of these changes will include more intelligent OOH, real-time OOH trading and hyper targeting techniques.

Image via Istock.com.


Topics: Advertising, Content, Content Management, Display Technology, DOOH Advertising, Hardware, Menu Boards, Restaurants, Software, Trends / Statistics



Bradley Cooper

Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.

wwwView Bradley Cooper's profile on LinkedIn

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3 future trends set to change the digital signage landscape