Digital Menu Boards 101

We've all heard about the promise of digital menu boards. Here are some things to know when it comes to getting the most from a digital menu-board deployment.

Type: Guide

Sponsor: NEC Display Solutions




Infographic: 12 Benefits of Digital Menu Boards

A survey of quick-service and fast casual restaurant operators revealed the top benefits they get from digital menu board systems.

Type: Infographic

Sponsor: NEC Display Solutions




Webinar: Creating a Memorable Drive-Thru Experience with Digital Signage

Many quick-service restaurants (QSRs) have been undergoing a digital transformation to incorporate the latest display technology to upsell and drive sales, provide a competitive edge and prepare for upcoming FDA menu-labeling nutrition requirements.

Type: Webinar

Sponsor: NEC Display Solutions


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FEATURES


How do you get employees to buy into interactive technology?

Brick and mortar retailers implementing interactive ordering options for customers need the full support of their employees for the solutions to be successful. Achieving employee buy-in needs to be part of the project from the beginning, according to a panel that addressed this topic during the Interactive Customer Experience Summit.

Digital signage top 5 stories: April edition

Digital signage came driving through the restaurant industry last month, as readers devoured stories about McDonald's, Dunkin' Donuts, Dairy Queen and Subway. The top stories for April 2017 covered several topics in the restaurant industry, including customer experience, key digital signage lessons, and do's and don'ts for menu boards.

Digital signage boosts fast casual customer experience

Digital signage isn't just a pretty display, it's also a tool to boost sales, customer experience and more. Fast casual and quick-serve restaurants are continuing to tap into the many possibilities of digital signage, from localized marketing to loyalty program integration.

How digital drive thru menu boards can boost QSR sales up to 8 percent

Digital menu boards at the drive thru offer the complete package and an excellent ROI, with QSRs recouping their investment between 9 and 18 months.

Subway and Dairy Queen share digital signage lessons

When Subway and Dairy Queen set out to upgrade their locations with digital signage menu boards, they found the process more difficult than anticipated. The restaurants shared some lessons learned to help others craft successful menu board deployments.

McDonald's shares menu board lessons

When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's, shared a few digital menu board lessons.

How digital signage can bring in millennials, Gen Z

Millennials and Gen Z represent a huge opportunity for fast casual brands. The engagement factor is key: Generation Z and millennials are selective about what and where they eat, and weigh their decisions based on several facets. Digital signage is one way to drive engagement.

Digital signage increase customer dwell time, spend for fast casuals

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.

Digital signage 5 for 5: November edition

Thanksgiving may be a time for family meals, but this month our readers had their favorite restaurants in mind, as stories about digital menu boards and restaurants claimed the most clicks.

Webinar: Texas DQ tackles digital signage scaling

Digital signage can provide great benefits to restaurants, but it can be difficult to scale signage as the restaurant grows. Texas DQ presented a webinar on how it kept its digital signage menus up to par.

Digital menu boards: Overhyped or beneficial?

Digital menu boards are a hotly debated topic across food industry forums. The cost to enter is high. There are however, many benefits to making the jump to digital signage in the restaurant industry.

Creating better restaurant experiences with digital signage

A common phrase in retail and other businesses is that, "the customer is always right" or "the customer is king." These statements point to a greater truth that the customer's experience is everything. One way for restaurants to get ahead is to build interactive customer experiences through technology such as digital signage.

Digital signage in fast casual: building a better customer experience

The big names in the restaurant industry are starting to adopt technologies like kiosks and digital signage at a much faster pace. Fast casual restaurants are also seeing the benefits of digital signage and kiosks due to their potential to transform customer experience for the better.

Taking a digital signage step forward: One platform can fit all

Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?

Big book of AV tour soars into North America with drones

Speakers at the tour will present on new drone technologies and how drones can be used in AV deployments.

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As restaurant operators adapt to changing times, many are turning to digital menu boards as a way to promote their offerings.

Digital menu boards allow restaurant operators to: Incorporate full-motion video into their menu display, instantly update content to account for last-minute product changes, make changes and update prices for a single location or multiple locations, from anywhere in the world.

Visit the NEC company showcase page  to learn how you can take advantage of their full line of digital menu board solutions.


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