Digital Menu Boards 101

We've all heard about the promise of digital menu boards. Here are some things to know when it comes to getting the most from a digital menu-board deployment.

Type: Guide

Sponsor: NEC Display Solutions




Infographic: 12 Benefits of Digital Menu Boards

A survey of quick-service and fast casual restaurant operators revealed the top benefits they get from digital menu board systems.

Type: Infographic

Sponsor: NEC Display Solutions




Webinar: Creating a Memorable Drive-Thru Experience with Digital Signage

Many quick-service restaurants (QSRs) have been undergoing a digital transformation to incorporate the latest display technology to upsell and drive sales, provide a competitive edge and prepare for upcoming FDA menu-labeling nutrition requirements.

Type: Webinar

Sponsor: NEC Display Solutions


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FEATURES


How digital signage can bring in millennials, Gen Z

Millennials and Gen Z represent a huge opportunity for fast casual brands. The engagement factor is key: Generation Z and millennials are selective about what and where they eat, and weigh their decisions based on several facets. Digital signage is one way to drive engagement.

Digital signage increase customer dwell time, spend for fast casuals

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it provides. But there is another important reason to deploy digital signage for your brand: It increases dwell times and encourages increased spending while in the restaurant.

Digital signage 5 for 5: November edition

Thanksgiving may be a time for family meals, but this month our readers had their favorite restaurants in mind, as stories about digital menu boards and restaurants claimed the most clicks.

Webinar: Texas DQ tackles digital signage scaling

Digital signage can provide great benefits to restaurants, but it can be difficult to scale signage as the restaurant grows. Texas DQ presented a webinar on how it kept its digital signage menus up to par.

Digital menu boards: Overhyped or beneficial?

Digital menu boards are a hotly debated topic across food industry forums. The cost to enter is high. There are however, many benefits to making the jump to digital signage in the restaurant industry.

Creating better restaurant experiences with digital signage

A common phrase in retail and other businesses is that, "the customer is always right" or "the customer is king." These statements point to a greater truth that the customer's experience is everything. One way for restaurants to get ahead is to build interactive customer experiences through technology such as digital signage.

Digital signage in fast casual: building a better customer experience

The big names in the restaurant industry are starting to adopt technologies like kiosks and digital signage at a much faster pace. Fast casual restaurants are also seeing the benefits of digital signage and kiosks due to their potential to transform customer experience for the better.

Taking a digital signage step forward: One platform can fit all

Franchises across all industries — from restaurants to retail to hospitality — have adopted digital signage to stay current and meet customers' growing digital demands. As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all?

Big book of AV tour soars into North America with drones

Speakers at the tour will present on new drone technologies and how drones can be used in AV deployments.

Should you switch to fully digital or combination digital and printed menu boards?

Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly and seem more complicated in the beginning than static, printed menu boards, but they add many huge advantages.

July's Top 5 digital signage headlines

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in July.

Digital signage going for gold at Rio 2016 Olympic Games

With 306 events, featuring 206 countries, across 42 sporting disciplines, held at 37 venues, the Rio 2016 Olympic Games represent a huge opportunity for outdoor digital signage to reign supreme in Brazil this summer.

QSR + outdoor digital displays = The ultimate Happy Meal

With an estimated 50 to 70 percent of QSR sales occurring in the drive-thru, taking digital menu boards outdoors is the next logical evolution for the industry.

The future of restaurant-based digital signage

Fresh off the 2016 National Restaurant Association show in Chicago, once again I'm energized about what the future holds for digital signage in the restaurant industry.

Restaurant digital signage: Know your customers

One of the fundamentals of providing great service to your customers is to get to know them well. You have to understand their needs as well as how they operate.

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As restaurant operators adapt to changing times, many are turning to digital menu boards as a way to promote their offerings.

Digital menu boards allow restaurant operators to: Incorporate full-motion video into their menu display, instantly update content to account for last-minute product changes, make changes and update prices for a single location or multiple locations, from anywhere in the world.

Visit the NEC company showcase page  to learn how you can take advantage of their full line of digital menu board solutions.


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