Digital Menu Boards 101

We've all heard about the promise of digital menu boards. Here are some things to know when it comes to getting the most from a digital menu-board deployment.

Type: Guide

Sponsor: NEC Display Solutions




Infographic: 12 Benefits of Digital Menu Boards

A survey of quick-service and fast casual restaurant operators revealed the top benefits they get from digital menu board systems.

Type: Infographic

Sponsor: NEC Display Solutions




Webinar: Creating a Memorable Drive-Thru Experience with Digital Signage

Many quick-service restaurants (QSRs) have been undergoing a digital transformation to incorporate the latest display technology to upsell and drive sales, provide a competitive edge and prepare for upcoming FDA menu-labeling nutrition requirements.

Type: Webinar

Sponsor: NEC Display Solutions


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FEATURES


3 tips to ensure digital signage is successful in restaurants

Many restaurants are snatching up digital signage like candy, but there's still major challenges when addressing the logistics, user friendliness and customer experience challenges.

LA cafe freshens up complex menu with digital signage

One LA cafe aimed to create a truly laid back atmosphere with many healthy options. The only problem was the menu was far too large for customers, so the cafe turned to digital signage to help them deliver better content portions.

Digital menu boards bring the farm to the table

A farm friendly fast casual ran into trouble squeezing its 50+ items into menus. It turned towards digital signage to deliver it's fresh customer experience.

Why do we make digital menu boards so difficult?

Many companies make digital menu boards too difficult for themselves. It's important to remember that they are still just menu boards and the same best practices apply.

Digital signage 5 for 5: September 2017

Over the last several months, restaurants have dominated the top stories on Digital Signage Today, but September readers branched out a bit and explored topics ranging from retail digital signage kiosks to future trends.

How menu boards can encourage healthy eating

Digital menu boards aren't just for displaying the latest burger. They can also encourage customers to pick healthier options.

3 key digital signage lessons for restaurants

More restaurants than ever are embracing technologies ranging from kiosks to menu boards. I have learned a number of key lessons to help make digital signage successful in restaurants. They relate to communication, the environment and the logistics.

Digital signage 5 for 5: August 2017 edition

August's top stories really hit readers in the stomach, with topics ranging from the basics of menu boards to viral videos at the bar. One story in particular examined if digital signage is finally taking over drive thru menus, while others examined LED technology.

Menu boards 101: challenges, pitfalls and more

Many restaurants are trading in dusty static boards for digital menu boards. It's obvious that menu boards are more popular than they used to be, but have we reached the tipping point of mass deployment? What challenges remain? And how do restaurants make them a success?

One display to go please: Digital signage at the drive thru

Digital signage isn't just for indoor menus, it is also entering the drive thru. What are the real benefits of digital signage at the drive thru and what are the potential downfalls?

Digital signage 5 for 5: July 2017 edition

Readers, last month, were looking for that secret sauce to jumpstart customer experience and to answer CEO concerns about digital signage. Other top stories examined digital signage tactics and trends in all verticals.

6 Steps to Transform the Traditional Fan Experience

The opportunity with the evolution of optimized Digital Menu Boards and integration between Digital Signage and POS systems will transform the traditional fan experience in stadiums & arenas while increasing ROI and overall revenue.

Is digital signage the secret sauce for restaurant experiences?

Successful restaurants recognize that the path to their customers' stomachs begins in their minds. They need to grab a customer's attention and craft a memorable experience in order to trigger repeat visits. Digital signage is one way to accomplish that.

How do you get employees to buy into interactive technology?

Brick and mortar retailers implementing interactive ordering options for customers need the full support of their employees for the solutions to be successful. Achieving employee buy-in needs to be part of the project from the beginning, according to a panel that addressed this topic during the Interactive Customer Experience Summit.

Digital signage top 5 stories: April edition

Digital signage came driving through the restaurant industry last month, as readers devoured stories about McDonald's, Dunkin' Donuts, Dairy Queen and Subway. The top stories for April 2017 covered several topics in the restaurant industry, including customer experience, key digital signage lessons, and do's and don'ts for menu boards.

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As restaurant operators adapt to changing times, many are turning to digital menu boards as a way to promote their offerings.

Digital menu boards allow restaurant operators to: Incorporate full-motion video into their menu display, instantly update content to account for last-minute product changes, make changes and update prices for a single location or multiple locations, from anywhere in the world.

Visit the NEC company showcase page  to learn how you can take advantage of their full line of digital menu board solutions.


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