Top 5 blogs of 2017
We are nearing the end of 2017, and it has certainly been a crazy year for digital signage, as the industry continually produces better and better hardware and software. Our bloggers on Digital Signage Today had plenty to say about the industry on topics ranging from pricing to future market trends.
One blog in particular examined how various trends such as deployment technology, encoding over IP and increasing mobile interactivity is driving increased customer interactivity. Another trends story looked at how digital signage will be smarter in the future, and more able to meet customers' needs.
Let's take a look back at the top five most read blogs of 2017. They are posted in reverse order.
Displays are significantly growing in size and resolution with each year, and many companies are starting to use more advanced video wall solutions. For companies interested in jumping into the world of video walls, the biggest question they have to address is whether to use LCD or direct view LED displays.
In order to choose the best fit, you need to examine the hardware, software, cost and scenario.
To understand the various trends at play within digital signage, it's important to step back and understand where our market is heading. What's becoming clear is that "digital signage" as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's eye with digital signage, it's about engaging people once you have their attention — and that includes longtail engagement that continues subsequent to the customer leaving an establishment. Museums, brick-and-mortar retail, tourist attractions, trade shows and events, educational institutions and hotels — these segments and many others are embracing the latest technology and using digital displays to entertain, inform and engage their patrons.
Digital signage content, players and screens remain the key elements of this "digital experience," however the ecosystem is rapidly being enriched by hardware and software innovation that enables viewers to experience content in new ways. Five trends in particular are driving this next wave of innovation: multiscreen experience; IP encoding and streaming; deployment technology; tagging players; and mobile interactivity.
Many digital billboard operators set their rates based on their static boards or on gut instinct, and therefore miss out on a significant revenue opportunity. They need to have a good rate structure.
Developing a rate structure doesn't have to be difficult, but it does require a methodical approach. The three-step process we recommend to billboard operators includes three keys: understand your competition, know your viewers and develop a CPM.
The future of digital signage will comprise many functions and features including personalization, data analysis, augmented reality, interactive media and artificial intelligence. More broadly speaking, the technology will get a lot smarter
The digital signage system will facilitate the improvement of operational processes by eliminating some useless stages, which acted more as a brake. The advanced algorithms will understand the changes for the better performance.
The technology will also become more skilled at interacting directly with a customer's needs and wants through AI.
The digital signage market size was more than $14.9 billion for 2015 and is expected to record a CAGR of 5.3 percent during the forecast period. Breakthroughs in methods of display panel production have led to a considerable decline in cost and are predicted to positively affect digital signage market trends.
One has to ask what exactly is driving this massive growth, but in order to do that, we have to take a look at the industry from multiple angles. We have to look at display trends, regional trends, application trends, competitive trends and the industry as a whole.
Image via Istock.com.
Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.www