McDonald's is making a big splash in Italy with its online delivery service McDelivery. To promote the new service, the QSR teamed up with JCDecaux to launch three interactive DOOH bus shelters in Milan, according to an announcement.
JCDecaux helped the restaurant decorate the bus shelters with McDonald's branded imagery including its iconic golden arches. It deployed an interactive touchscreen to allow customers to order drinks and food. Customers can also customize orders with different toppings and other options.
The touchscreen connects directly to McDonald's McDelivery service so when customers order food an employee at a closest location delivers their order to ensure quick service.
McDonald's has been at the forefront of innovation in the digital signage and self service spheres. It has recently been experimenting with touchscreen kiosks that enable customer to "choose their own taste" through customizable orders. It has also deployed menu boards across the U.S. to replace its traditional static boards.
Other locations are experimenting with virtual reality. For example, a McDonald's in Singapore has a kiosk that offers a virtual 3-D tour of the location, showing customers where to order each of their different items.
You can watch the Italian interactive bus deployment in action below.
Image via JCDecaux Youtube video.
Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.www