Display Technology

UK restaurant taps NowSignage for digital signage management

Photo: NowSignage

September 3, 2026

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Sides, a U.K.-based restaurant brand founded by YouTube collective the Sideman, has partnered with NowSignage to manage its digital signage estate with a centralized platform to maintain brand consistency while creating engaging in-store experiences, the company announced in a news release.

NowSignage, based in the U.K., provides a cloud-based digital signage content management system.

Sides can now roll out campaigns, from menu launches and limited time offers, in less than 15 minutes.

NowSignage also has helped Sides save up to one hour per day when uploading and updating content, giving them more time to focus on wider marketing activity.

"The NowSignage platform has been a huge support as Sides continues to grow," Georgia Hobson, marketing executive at Sides, said in the release. "As we open new locations, having a platform that is reliable, flexible and easy to use is really important. The system makes it simple to manage content across our estate, whether we're updating every store or targeting specific locations with different offers. The support from the NowSignage team has also been fantastic, helping us keep everything organized and easy for the team to manage."

Working alongside AV partner Microman, screens are installed and configured ahead of opening, ensuring each new venue is ready to deliver the Sides experience from day one. At the Lakeside Shopping Centre, Sides used internal and external screens to promote a staff discount offer, resulting in a 60% increase in redemptions during the first month of digital promotion.

"Supporting Sides as they've expanded has been incredibly rewarding. From day one, our focus has been on making digital signage simple to manage, while helping the team deliver an engaging in-store experience that reflects the brand. We're excited to continue working together as Sides grows and opens new sites across the U.K.," Rebecca Benson, customer success manager at NowSignage, said in the release.