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Nearly one third of digital signage content is more than a year old

Generated by AI/Adobe Stock

September 4, 2026

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Nearly one third, 27%, of digital signage content is more than a year old and that number is a slightly higher in the government sector, according to Kitcast's "State of Digital Signage 2026" report that also revealed there are about 100 million digital signage displays in use worldwide.

The number of displays will hit near 150 million in just two years, according to the report.

A good majority, 76.5%, of digital signage operators do not measure the return on investment of screens at all — and the typical network is a handful of screens showing content that hasn't been refreshed in over two weeks. The report revealed that the education segment has the slowest rate of updating digital signage with a median of every 49.3 days, followed by the healthcare industry with 43.1 days and technology with 29.9.