News & Media From Bradley Cooper
Digital signage top 5 stories: April edition
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage came driving through the restaurant industry last month, as readers devoured stories about McDonald's, Dunkin' Donuts, Dairy Queen and Subway.
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Webinar examines content do's and don'ts
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
It can be very difficult to design the right content for your displays. There are many factors to consider such as the variations of displays, the resolution…
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NYC Transit shares insight on digital signage kiosk deployment
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The NYC Transit has upgraded the passenger experience through digital signage kiosks. Paul Fleruranges, VP of corporate communications at NYC Transit, shares…
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Measuring ROI for digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
It can be easy to be dazzled by increasingly advanced displays, but in the end digital signage is a business decision first and foremost. It is key to…
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Subway and Dairy Queen share digital signage lessons
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
When Subway and Dairy Queen set out to upgrade their locations with digital signage menu boards, they found the process more difficult than anticipated. The…
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Looking beyond the displays: Digital signage trends, Part 2
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, touchscreen technology trends and the shifting role of…
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McDonald's shares menu board lessons
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
When McDonald's upgraded its digital menu boards, it ran into a number of challenges. Rich Cook, senior manager of U.S. IT restaurant solutions at McDonald's…
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Digital signage 5 for 5: March edition
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
March was a big month for Digital Signage Today, as we saw trends, innovation and informational digital signage dominate the top stories of the month. One top…
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Looking beyond the displays: Digital signage trends part 1
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
At 2017's digital signage show, I noticed several trends ranging from mobile interactivity to more advanced touchscreen technology. Let's take a look at some…
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Digital signage 5 for 5: February edition
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The month of love and chocolates is at an end, and now Spring is upon us. Readers of Digital Signage Today enjoyed many "sweet" stories in February covering…
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Dunkin' Donuts delivers digital signage customer experience
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The donut QSR changed things up by replacing static signs with digital signage. The goal was simple: Boost the customer experience.
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Not all millennials are the same: Identifying the millennial tribes
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Many articles make the mistake of stereotyping millennials either positively or negatively. Marketers using the term miss the mark. Millennials are not a…
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Intel webinar zooms in on digital experience management platforms
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Customers today rely on a variety of platforms when making purchasing decisions. For companies, the struggle is to deliver the best content to the right…
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Avoiding the uncanny valley in digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Holographic displays are cool, except when they drive away visitors with creepy images and robotics. Avoiding the uncanny valley is key for any retailer…
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Digital signage drives into Daytona 500
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
For NASCAR fans, the Daytona International Speedway in Florida is the top destination as home of the Daytona 500. In celebration of its 59th year in operation…
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Crazy Horse rides in with digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The Crazy Horse Memorial, the world's largest mountain carving, recently got a digital signage upgrade with multiple interactive displays. The displays present…
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3 self-service lessons for digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The line between digital signage and kiosks has become more blurred in recent years. As such, it is important to look at three key lessons the self-service…
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3 questions on DOOH trends
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
DOOH continues to be a major force in the digital signage space, as innovators continuously craft hyper localized creative campaigns. Digital Signage Today…
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Digital signage 5 for 5: January edition
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The first month of 2017 is over, and we are already close to the beginning of spring. In January, readers of Digital Signage Today were interested in both the…
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Anti-smoking digital signage sparks controversy
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
A Swedish pharmacy ran a DOOH anti smoking campaign, which featured a display that 'coughed' when it detected smoking. The campaign has sparked controversy…
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