Digital signage 5 for 5: February edition
The month of love and chocolates is at an end, and now Spring is upon us. Readers of Digital Signage Today enjoyed many sweet stories in February covering topics such as the must have technologies for 2017.
The top stories for February covered topics related to future trends, current trends and this year's Digital Signage Expo. Another story looked at a unique deployment in Sweden that encourages users to stop smoking by showing a "coughing animation" when smokers walk by. This deployment caused a bit of controversy for its methods, however.
It's time to take a look back at the top five stories for February 2017. The stories are posted in reverse order.
The digital signage market was worth more than $14.9 billion in 2015 and is expected to grow at a CAGR of 5.3 percent over the next couple of years. With this much growth, we need to take a look at the key drivers of this market trend.
This has been a regular favorite of Digital Signage Today readers as it covers major trends set to transform the OOH industry. These trends include real time OOH trading, hyper targeting, beacon adoption, social and mobile strategies and more.
A Swedish pharmacy attempted to encourage smokers to put down their cigarettes through digital signage social pressure. Smokers walking by the display were treated to an animation of a man coughing. This deployment has caused a bit of controversy over its effectiveness and methods.
The Digital Signage Expo is rapidly approaching. This year's event will feature keynotes tailored to individual verticals such as retailers and restaurants. It will also feature a new center floor called DSE Center Floor to act as an interactive hub and meetup center for the event.
As important as the placement of screens and creation of dynamic content are in the effectiveness and success of in-store digital signage, technology is still the main driver in this industry. Some of these key trends include system-on-chip technology, commercial grade screens and HD projections.
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Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.www