What to expect at Digital Signage Expo 2017

 
Jan. 31, 2017 | by Bradley Cooper

On Mar. 28-31, the Digital Signage Expo will be touching down at the Las Vegas Convention Center. The show is expanding this year, with new education programs, exhibitors and a central interactive gathering place, according to Andrea Varrone, show director for DSE.

This year, attendees can expect to see a variety of features, such as keynotes that are tailored to individual verticals. The conference will offer education programs for retailers, restaurants, transportation industries, banking and more.

The key note sessions will cover topics such as:

  • Core principles to integrate digital signage components;
  • Coca-Cola's digital signage strategy;
  • Current status of the DOOH industry;
  • Emergency alerts;
  • Digital engagement strategy; and
  • Intel OOH strategy.

The conference will also feature other sessions such as "Let's Get Phygital!" This session will focus on how the lines between brick and mortar and digital are continuing to blur, and what today's customers expect from in-store experiences, according to a press release. Other sessions will cover best practices for outdoor digital signage and crafting RFIs and RFPs.

"Essentially anyone doing business in this market will have something to gain," Varrone said in a phone interview. DSE will also feature an area called the DSE Central Park in the center of the show's floor. It will act as a hub to showcase virtual reality and display presentations.

"We have created a center of the floor called the DSE Central Park that is a meetup interactive center for attendees that will house an interactive theater that will be delivering presentations on display, and it will also showcase virtual reality," Varrone said. The area will also act as a general meetup location for networking.

DSE will also showcase the latest hardware innovations. Exhibitors will show off OLED screens, RFID, holograms, mobile integration, augmented reality, virtual reality and more. There will be 200 exhibitors at the event, and 40 of them are new to the event, according to Varrone.

New attendees can also join the New Attendee Bootcamp on Mar. 28 to get an idea of how to get the most out of DSE.

"New for 2017, first-time DSE attendees can join industry veterans for an orientation to familiarize themselves with the world's largest international trade show and educational conferences dedicated to digital displays, interactive technology and digital communications networks," the DSE website states. "Taking place the day before the show opens, Tuesday, Mar. 28, the DSE New Attendee Bootcamp will walk rookies through the various educational opportunities available at DSE as well as how to best navigate the show floor and talk to vendors in order to make the most of their experience."

Register for the show here.

Image provided from DSE.


Topics: DOOH Advertising, Hardware, Installation / Integration, Interactive / Touchscreen, LED Signs, Retail


Bradley Cooper / Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.
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