Display Technology

Burger King selects Palmer Digital Group for outdoor drive-thru displays

Photo: Palmer Digital Group

August 12, 2026

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Palmer Digital Group has been selected as an approved supplier of outdoor digital menu board systems for Burger King franchisees across the U.S. and Canada, according to a press release.

The agreement allows franchisees to purchase the company's single- and triple-panel outdoor digital menu board systems to modernize their drive-thru operations. Installations are underway, with the first locations opening in Wisconsin and about 18 orders placed. The company expects roughly 30 Burger King locations to be operational by the end of the third quarter and approximately 50 by the end of 2026.

"This partnership is another validation of what we've built over the last several years," Chuck Lewis, president of Palmer Digital Group, said in the release. "Being selected by one of the world's most recognized QSR brands reinforces our reputation for delivering reliable, innovative outdoor digital menu board solutions that are designed to last while making installation and long-term ownership easier for operators."

Franchisees can choose professional installation by Palmer Digital Group's nationwide team or complete the project themselves after receiving online training. Training for self-installation is led by Patrick Profitt, vice president of project management and field operations.

"Our menu board systems were engineered with modularity and ease of installation in mind," Lewis said in the release. "Some franchisees prefer to have our experienced installation crews manage the entire project, while others already have qualified teams in place. By supporting both approaches and providing comprehensive training, we're giving operators the flexibility to choose the model that works best for their business."

The systems utilize LG 49-inch outdoor displays integrated into modular enclosures designed to reduce maintenance costs. With approximately 6,000 Burger King restaurants eligible to purchase through the approved supplier program, the agreement marks a significant expansion for Palmer Digital Group within the quick-service restaurant market.