Feb. 28, 2017 | by Bradley Cooper

Toshiba recently upgraded the Crazy Horse Memorial in South Dakota with digital signage. The memorial is the world's largest mountain carving and is dedicated to preserving the culture of Native Americans. Toshiba attempted to improve the visitor experience at the memorial with its Ellumina digital signage, according to a press release.

Toshiba deployed five interactive Virtuoso touchscreen displays for the visitor's complex, Rick Havacko, public relations, electronic imaging division of Toshiba, said in an email. The company provided one 55-inch display for the welcome center and four 46-inch displays in four areas of the visitor complex. The interactive displays are designed to be tour guides for visitors by offering information on the Mountain Carving Room, The Covered Porch, the Native American Education & Cultural Center, the Indian Museum of North America and more.

"Toshiba’s touchscreen displays serve as virtual tour guides, which is significant because CHM's docent program only operates during the May through September peak season," Havacko said.

The displays offer information on the Crazy Horse sculpture, as well as the history and culture of Native Americans in North America. Users, for example can watch a video called "Tools and Machines of the Mountain," on how the memorial was created. They can also watch videos of memorial staff restoring Native American textiles from the past.

The displays also provide "answers to guests' frequently asked questions into the complex’s Virtuoso fleet," Havacko said. "The displays are pre-loaded with massive amounts of diverse content, including tons of photos, videos and artist renderings. This includes early photos of project's founder, Korczak Ziolkowski and his family; a photo diary from the very beginning of the sculpture in 1948, as well as pictures of local artists and their art."

Toshiba also uses a content management system to update key elements of the deployment. The displays can also be used for staff training.

The displays also offer a variety of games for users such as interactive puzzles of the dome. Users can use the display to take a survey on their experience.

The memorial has seen overall improvement in guest experience since it deployed the digital signage in May 2016. The memorial saw a 30 percent increase in survey response. Of those surveyed, more than 80 percent said they had a positive experience at the memorial and would recommend it to others.

In the future, Toshiba plans to provide more interactive content for the touchscreens by linking to CHM's interactive database. This will help "to provide visitors with more in-depth knowledge about Crazy Horse Memorial's art and accompanying culture of a native nation," Havacko said.

Images provided via Toshiba.


Topics: Content, Content Management, Installation / Integration, Interactive / Touchscreen


Bradley Cooper / Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.
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