Media mea delivers interactive outdoor displays to Malta

January 3, 2018

Media mea, a display manufacturer, has deployed 10 MECO 70-inch outdoor interactive kiosks around the Castille Place in Valletta, Malta. The kiosks will offer…

Capitalizing on OOH viewing experience to retain customers

Customers are watching more video than ever before, especially on the go. Companies can take advantage of DOOH to both inform and retain customers.

Colorado Rockies 'aim for the bleachers' with LED display

December 15, 2017

The Colorado Rockies, a Major League Baseball team, has partnered with Daktronics to install an LED display system at Coors Field in Denver, Colorado.

AI opens doors for digital signage

It wasn't so long ago that even the simplest of targeted digital communication seemed far-fetched to many marketing firms. In recent years, the ability of…

Branded Cities earns large minority investment from Shamrock Capital

December 14, 2017

Branded Cities, an OOH media company, recently received a large minority investment from Shamrock Capital, a media investment firm. As part of the investment…

JCDecaux partners with Neustar to provide OOH media analytics

December 12, 2017

JCDecaux, an OOH media company, has partnered with Neustar, a real-time information provider, to launch an OOH media analysis package. The solution will use…

AdMobilize intros vehicle recognition solution for DOOH

December 5, 2017

AdMobilize has launched a vehicle recognition engine that detects and recognizes vehicles in real time. OOH advertisers and media companies can use the engine…

Citilabs intros OOH analytics solution

November 30, 2017

Citilabs, a mobility analytics company, recently launched its Streetlytics platform, which analyzes key traffic patterns, volumes and traveler demographics.

Advertisers need to 'DOOH' better with outdoor campaigns

by Bradley Cooper — Editor, Connect Media

In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.

IBASE webinar to offer outdoor digital signage tips

November 20, 2017

IBASE  Technology USA and Digital Signage Today are hosting a webinar on outdoor digital signage deployment. The webinar, set for 1 p.m., Nov. 30, will focus…

Intersection earns $150 million in funding round

November 16, 2017

Intersection, a smart cities technology company, recently closed a $150 million funding round. The company plans to use the funds to grow its Link network…

McDonald's DOOH campaign captures traffic appetites

November 15, 2017

McDonald's recently appealed to 'hangry' drivers stuck in traffic with a DOOH campaign called Traffic Busters. This campaign, produced by Grand Visual, ran…

How digital signage can boost customer dwell time at restaurants

by Richard Ventura — VP Business Development, NEC Display Solutions

Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…

Long John Silver's to deliver 'drive thru of the future' with outdoor digital signage

November 10, 2017

Long John Silver's plans to upgrade its drive thrus with outdoor digital menu boards. The QSR partnered with Allure, a division of Christie Digital Systems…

Digital signage 5 for 5: October 2017

by Bradley Cooper — Editor, Connect Media

Last month, users gobbled up stories on McDonald's, software, restaurants and digital signage horror stories.

Watchfire Signs partners with Yesco for DOOH Utah project

November 6, 2017

Watchfire Signs and Yesco have announced a joint DOOH project in St. George, Utah. The companies have already deployed two HD digital billboards to feature…

AdMobilize integrates analytics with Ayuda's DOOH networks

October 30, 2017

AdMobilize has partnered with Ayuda Media Systems to offer real time analytics to Ayuda's DOOH platform. End users can now measure key audience and vehicle…

Digital advertising spend to hit $420B by 2022

October 25, 2017

Digital advertising spending is expected to rise from $184 billion in 2017 to $420 billion in 2022, despite the impact of ad blockers This spending takes into…

I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan

by Bradley Cooper — Editor, Connect Media

McDonald's transformed three bus shelters in Milan, Italy into interactive stores where customers can order via a touchscreen and have food delivered to them.

3 tips to ensure digital signage is successful in restaurants

by Bradley Cooper — Editor, Connect Media

Many restaurants are snatching up digital signage like candy, but there's still major challenges when addressing the logistics, user friendliness and customer…