Outdoor Signage News & Media
Advertisers need to 'DOOH' better with outdoor campaigns
by Bradley Cooper — Editor, Connect Media
In my time on the highway, I've seen a lot of uninteresting and static DOOH campaigns. Advertisers, you can 'DOOH' better.
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IBASE webinar to offer outdoor digital signage tips
November 20, 2017
IBASE Technology USA and Digital Signage Today are hosting a webinar on outdoor digital signage deployment. The webinar, set for 1 p.m., Nov. 30, will focus…
read nowIntersection earns $150 million in funding round
November 16, 2017
Intersection, a smart cities technology company, recently closed a $150 million funding round. The company plans to use the funds to grow its Link network…
read nowMcDonald's DOOH campaign captures traffic appetites
November 15, 2017
McDonald's recently appealed to 'hangry' drivers stuck in traffic with a DOOH campaign called Traffic Busters. This campaign, produced by Grand Visual, ran…
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How digital signage can boost customer dwell time at restaurants
by Richard Ventura — VP Business Development, NEC Display Solutions
Use of digital signage in the restaurant space has been growing exponentially as operators realize the flexibility, marketing and branding opportunities it…
read nowLong John Silver's to deliver 'drive thru of the future' with outdoor digital signage
November 10, 2017
Long John Silver's plans to upgrade its drive thrus with outdoor digital menu boards. The QSR partnered with Allure, a division of Christie Digital Systems…
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Digital signage 5 for 5: October 2017
by Bradley Cooper — Editor, Connect Media
Last month, users gobbled up stories on McDonald's, software, restaurants and digital signage horror stories.
read nowWatchfire Signs partners with Yesco for DOOH Utah project
November 6, 2017
Watchfire Signs and Yesco have announced a joint DOOH project in St. George, Utah. The companies have already deployed two HD digital billboards to feature…
read nowAdMobilize integrates analytics with Ayuda's DOOH networks
October 30, 2017
AdMobilize has partnered with Ayuda Media Systems to offer real time analytics to Ayuda's DOOH platform. End users can now measure key audience and vehicle…
read nowDigital advertising spend to hit $420B by 2022
October 25, 2017
Digital advertising spending is expected to rise from $184 billion in 2017 to $420 billion in 2022, despite the impact of ad blockers This spending takes into…
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I'm lovin' it in Italy: McDonald's launches delivery via interactive bus shelters in Milan
by Bradley Cooper — Editor, Connect Media
McDonald's transformed three bus shelters in Milan, Italy into interactive stores where customers can order via a touchscreen and have food delivered to them.
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3 tips to ensure digital signage is successful in restaurants
by Bradley Cooper — Editor, Connect Media
Many restaurants are snatching up digital signage like candy, but there's still major challenges when addressing the logistics, user friendliness and customer…
read nowBranded Cities, Cadillac Fairview redesign Canadian DOOH screen
October 18, 2017
Branded Cities, an OOH company, is teaming up with Cadillac Fairview to combine two adjacent digital screens on the CF Tec Digital Tower in Toronto, Canada…
read nowCalifornia State University gives stadium digital signage makeover
October 16, 2017
California State University partnered with Daktronics to deploy a double-sided centerhung system and audio system at its Icardo Center stadium. It consists of…
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Join the future: Participate in the 2018 Digital Signage Future Trends Report
by Bradley Cooper — Editor, Connect Media
The time has come for the 2018 Digital Signage Future Trends Report. Take the future trends survey to receive 25 percent off the final report, and enter to win…
read nowDaktronics brings DOOH to Connecticut with digital billboard
October 5, 2017
Daktronics supplied Barrett Outdoor with a digital billboard for its DOOH campaigns in Connecticut. This DB-6400 billboard is integrated with Snap Calibration…
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3 key digital signage lessons for restaurants
by Bradley Cooper — Editor, Connect Media
More restaurants than ever are embracing technologies ranging from kiosks to menu boards. I have learned a number of key lessons to help make digital signage…
read nowSmart City Networks upgrades convention center monitoring systems
September 28, 2017
Smart City Networks, which provides digital signage, Wi-Fi and phone services to convention centers, has installed a system to monitor telecommunications…
read nowLondon's Piccadilly Lights starts countdown to relaunch
September 26, 2017
Piccadilly Lights, a famous OOH London location, has started its countdown to relaunch in October after being closed for nine months for renovations. Landsec…
read nowVisual Art sails into Denmark with acquisition of City Media
September 13, 2017
Visual Art, a DOOH and digital signage company based in Sweden, has acquired City Media, a high impact large format media company based in Denmark.
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