KicksUSA partners with Float Hybrid to deploy 120-foot LED video wall

KicksUSA recently partnered with Float Hybrid, an interactive experience company, to deploy a 120-foot LED video wall in its new Jamaica Queens shoe retailer in Queens, New York, according to a press release.

Float Hybrid installed the display outside of the retailer to impress customers and drive traffic. The display offers 12K content such as social media feeds, videos and announcements.

"Retail stores can no longer be boiled down to a P&L," Keith Bendes, vice president of marketing and partnerships at Float. "They are one of the only places you can fully control the brand experience and can be incrementally more effective than OOH and digital tactics when executed correctly."

Topics: 4K Ultra HD, Display Technology, Outdoor Signage, Retail

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