DOOH Advertising News
Adsemble launches self-serve DOOH platform
April 25, 2017
Adsemble has launched its Open Display platform, a self-serve tool for DOOH purchasing. Customers can use the platform to set their budgets and regions for…
read nowGas Station TV inks joint venture with Verifone for digital signage at the pump
April 19, 2017
Gas Station TV, a video network, has announced a joint venture with Verifone to combine Verifone's Pump Media division with GSTV. The joint venture will serve…
read nowMall media specialist to deploy DOOH network with audio
April 17, 2017
Limited Space, a shopping center media specialist, plans to invest in a responsive DOOH advertising network. The network of displays, once deployed, will reach…
read nowDPAA releases programmatic standards for DOOH industry
April 14, 2017
The Digital Place Based Advertising Association has launched its programmatic standards for DOOH. This is part of an effort to help facilitate DOOH…
read nowChicago Transit Authority to deploy 130 displays
April 13, 2017
The Chicago Transit Authority has partnered with Intersection to build a digital transit advertising network. The CTA plans to deploy 130 displays throughout…
read nowHyundai to feature on Piccadilly Lights
March 27, 2017
The iconic London advertising location Piccadilly Lights was shut down for renovation. Hyundai, a past advertiser at the Lights, has announced it plans to…
read nowNavori Labs to unveil digital signage engine
March 22, 2017
Navori Labs plans to unveil its QL 2.0 digital signage engine at the Digital Signage Expo in Las Vegas from Mar. 28-31. The engine is designed to support OOH…
read nowSurvey finds DOOH/DPB on the rise with media planners
March 6, 2017
The Digital Place Based Advertising Association found in a survey that 61 percent of media planners are including DOOH and digital placed based advertising. 9…
read nowJCDecaux installs 500th digital screen in London bus shelter
February 27, 2017
JCDecaux recently celebrated the installation of the 500th digital screen on the Transport for London bus shelter network. The company plans to transform…
read nowClear Channel campaign calls attention to missing children
February 22, 2017
Clear Channel Outdoor Americas recently teamed up with the The National Center for Missing & Exploited Children to run a DOOH campaign in Albuquerque, New…
read nowPixelflex's LED display designed to withstand harsh weather
February 20, 2017
Pixelflex has launched an LED display called Flexstorm, which is designed to handle harsh outdoor conditions. The display is designed with a light sensor to…
read nowDOOH campaign encourages travel to Scotland
February 14, 2017
Posterscope USA has teamed up with VisitScotland to attract travelers at Pennsylvania Station in New York City to Scotland. The company is using Link NYC…
read nowForrest Media deploys LED displays in Scotland
February 7, 2017
Forrest Media plans to deploy Daktronics digital LED displays in Scotland for DOOH campaigns. The company will deploy one in Edinburgh and two in Glasgow…
read nowBroadSign to power DOOH displays in UAE elevators
February 3, 2017
Elevision Media Llc. has selected BroadSign International Llc. to power its DOOH network of displays in elevators in the United Arab Emirates. Elevision holds…
read nowVirgin Trains draws in passengers with DOOH campaign
January 31, 2017
Virgin Trains, a UK-based train company, has teamed up with Grand Visual to launch a DOOH advertising campaign. The campaign is designed to inform drivers of…
read nowBig Outdoor appoints chief revenue officer
January 27, 2017
Big Outdoor, an OOH marketing and advertising sales company, has selected Bob Johns as its chief revenue officer. Johns will help utilize Big Outdoor's…
read nowPiccadilly Lights turned off for innovations for first time in 20 years
January 26, 2017
Piccadilly Lights, a famous advertising location in London, has turned off its lights to replace the current screens with one large LED display. The last time…
read nowBroadSign brings DOOH software to Russia with love
January 23, 2017
Laysa Digital Llc. has selected BroadSign International to provide DOOH software for a transit network in Russia. BroadSign will initially integrate its…
read nowBBB awards Clear Channel Outdoors America with Torch Award
January 23, 2017
The Chicago division of the Better Business Bureau has awarded Clear Channel Outdoor Americas with the Torch Award for Marketplace Ethics. The award is…
read nowOOH media sales up 6.2 percent, report says
January 13, 2017
Global OOH advertising revenue grew 6.2 percent in 2016 to $49.23 billion with DOOH claiming the lion's share of the growth, according to research from PQ…
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