Clear Channel releases DOOH purchasing solution

December 27, 2016

Clear Channel Outdoors Americas, a subsidiary of iHeartMedia Inc., has teamed up with Rubicon Project to launch an OOH buying solution. Businesses can purchase…

Digital signage captures Death Star plans with Rogue One campaign

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In Rogue One, a motley crew attempts to capture the plans of the greatest weapon in the galaxy: the Death Star. A variety of companies from Gillette to…

Digital disruption raising expectations of the automotive industry

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage…

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information.

Digital signage future trends report sets the stage for 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

2017 is almost upon us, so it is time to look at future trends for the New Year. Digital Signage Today has released its future trends report, which gathers…

Digital signage cell phone charging kiosks enter college sports arenas

December 15, 2016

Brightbox Inc. has deployed its cell phone charging kiosks at eight universities across the U.S. through a partnership with Frontier Communications Corp. The…

Ocean Outdoor to upgrade Coca Cola London ad center with 4K LED

December 13, 2016

Ocean Outdoor, an OOH media company, plans to upgrade Piccadilly Lights, an advertising location built in London in the early 1900s, with a 4K LED screen.

Digital signage brings out the coloring book

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

JCDecaux, an outdoor advertiser, recently teamed up with Coca-Cola Amatil's brand Deep Spring to deploy a digital coloring book in Sydney and Melbourne…

AdQuick launches OOH advertising marketplace

November 17, 2016

AdQuick has launched its marketplace for selling outdoor and out-of-home advertising. Businesses can use AdQuick to craft their self-service OOH campaigns…

United Way promotes services with digital signage

November 11, 2016

United Way, a charity organization, has partnered with Eyeconic.tv to promote its 211 services at Cash Advance locations with indoor digital billboards…

Rouge Media rebrands media networks for men and women

November 8, 2016

Rouge Media, an OOH media company, has officially renamed its media and marketing platform, Beauty Network to Women's Network. The company has also officially…

Allure opens Product Innovation Center to showcase solutions

November 7, 2016

Allure, a Christie company, has opened a Product Innovation Center in Atlanta. The center is designed to offer a tour of Allure's digital signage…

BroadSign selected as digital signage partner for advertising offering

November 3, 2016

BroadSign International Llc., a digital signage software company, has teamed up with Imediacenter to provide digital signage software for its retail…

3 ways to build a better advertising strategy

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Average consumers often find advertisements to be annoying and irrelevant. Digital signage, when done properly, can help give advertisements a customer…

Survey: Conventional OOH ads bore customers

October 28, 2016

StickerRide, an advertising platform, recently conducted a survey with 400 consumers in the U.S. to gauge their feelings towards outdoor advertising. The…

Digital signage scavenger hunts teach freshmen the ropes

by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.

School has just started and freshmen are flooding the campuses, without any idea where to go. Schools can use their digital signage systems to take students on…

NanoLumens deploys advertising tower in New Zealand

October 27, 2016

NanoLumens, a digital signage company, recently collaborated with Digital Place Solutions and QMS Media to deploy digital displays called the "Britomart…

3 marketing deployments to get your creative juices flowing

by Casey Dubbs — Marketing Manager, Horizon Display

We all like to think that coming up with a hot marketing concept is as easy as sitting down with some trusted colleagues and letting the genius flow, but…

Dental center rolls out digital signage media network

October 18, 2016

Great Expressions Dental Centers, a dental organization with 269 practices in the U.S., has teamed up with 10 Foot Wave to deploy a digital signage media…

Vision Media Management inks acquisition of digital display network company

October 17, 2016

Vision Media Management, a marketing company for entertainment studios, has acquired Cinema Scene Marketing to expand its digital capabilities. Vision can now…