Advertising News & Media
Rouge Media rebrands media networks for men and women
November 8, 2016
Rouge Media, an OOH media company, has officially renamed its media and marketing platform, Beauty Network to Women's Network. The company has also officially…
read nowAllure opens Product Innovation Center to showcase solutions
November 7, 2016
Allure, a Christie company, has opened a Product Innovation Center in Atlanta. The center is designed to offer a tour of Allure's digital signage…
read nowBroadSign selected as digital signage partner for advertising offering
November 3, 2016
BroadSign International Llc., a digital signage software company, has teamed up with Imediacenter to provide digital signage software for its retail…
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3 ways to build a better advertising strategy
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Average consumers often find advertisements to be annoying and irrelevant. Digital signage, when done properly, can help give advertisements a customer…
read nowSurvey: Conventional OOH ads bore customers
October 28, 2016
StickerRide, an advertising platform, recently conducted a survey with 400 consumers in the U.S. to gauge their feelings towards outdoor advertising. The…
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Digital signage scavenger hunts teach freshmen the ropes
by Debbie Wilson-DeWitt — Marketing Communications Manager, Visix, Inc.
School has just started and freshmen are flooding the campuses, without any idea where to go. Schools can use their digital signage systems to take students on…
read nowNanoLumens deploys advertising tower in New Zealand
October 27, 2016
NanoLumens, a digital signage company, recently collaborated with Digital Place Solutions and QMS Media to deploy digital displays called the "Britomart…
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3 marketing deployments to get your creative juices flowing
by Casey Dubbs — Marketing Manager, Horizon Display
We all like to think that coming up with a hot marketing concept is as easy as sitting down with some trusted colleagues and letting the genius flow, but…
read nowDental center rolls out digital signage media network
October 18, 2016
Great Expressions Dental Centers, a dental organization with 269 practices in the U.S., has teamed up with 10 Foot Wave to deploy a digital signage media…
read nowVision Media Management inks acquisition of digital display network company
October 17, 2016
Vision Media Management, a marketing company for entertainment studios, has acquired Cinema Scene Marketing to expand its digital capabilities. Vision can now…
read nowTime teams up with Ziosk to offer magazines, advertising on kiosks
October 12, 2016
Time Inc. has partnered with Ziosk, a restaurant ordering kiosk company, to syndicate People, Sports Illustrated and Entertainment Weekly on the Ziosk tablets.
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Digital Signage Today top 5: September edition
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
October is upon us, and advertisers are gearing up for Halloween campaigns — hopefully using a solid content strategy and a strong platform. Digital Signage…
read nowDOOH campaign targets audience with facial recognition technology
October 5, 2016
Posterscope USA, a DOOH company, recently partnered with Quividi, EYE Corp Media and Engage M1 to launch a campaign for the GMC Acadia car, which used facial…
read nowOutdoor Advertising Association of America to fight negative labels with voter registration
September 28, 2016
The Outdoor Advertising Association of America is attempting to battle back against negative labels in American politics with a digital campaign that pushes…
read nowJCDecaux launches DOOH screen at London Blackfriars station
September 27, 2016
JCDecaux, an outdoor advertising company, has expanded its digital rail portfolio by deploying a new Transvision screen in at Blackfriars station in London.
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Improvements in outdoor digital signage, menu boards
by Scott Sharon — CEO, START
There have been several significant improvements recently in outdoor LCD displays used for digital signage and menu boards.
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Is outdoor digital signage eco-friendly?
by Daniel Waldron — Copywriter, Armagard Limited
Is digital signage eco-friendly? This is the wrong question to ask. Compared to print-based advertising, outdoor digital signage is much more green. A better…
read nowMassachusetts transportation authority approves Outfront Media for ads
September 23, 2016
The Massachusetts Bay Transportation Authority has granted Outfront Media, an OOH media company, the right to advertise on the authority's buses, subways and…
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Leyard breaks 1-mm pixel pitch barrier with new LED video wall display
September 20, 2016
Leyard, a provider of visualization products, announced what it says is the finest pitch LED display in the industry with its launch of the 0.9mm Leyard TWA…
read nowIndia touchscreen display market to grow over 13 percent during 2016-2021
September 19, 2016
The India touchscreen display market has witnessed robust growth over the last few years due to increasing adoption of advanced touchscreen devices such as…
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