Reflect launches advertising platform for digital signage
Reflect has launched its AdLogic advertising platform, which is designed to improve advertising campaigns for digital signage. Users can program the platform to achieve key objectives based on frequency of plays and other metrics, according to a press release.
The platform features scheduling functionality that allows the user to customize ads based on customer traffic and hours of operation. The platform will automatically play ads based on programmed campaign parameters.
"Possibilities are limitless when you are a technology company," Matt Schmitt, president and chief innovation officer at Reflect, said in the release. "When we see an opportunity to make our products better, we invent a solution, improve the process, and our clients enjoy the results. It's satisfying to see our vision come to life with AdLogic, and we’re pleased to be bringing this platform to the market."