Mall media specialist to deploy DOOH network with audio

Limited Space, a shopping center media specialist, plans to invest in a responsive DOOH advertising network. The network of displays, once deployed, will reach more than 600 million shoppers annually, according to a press release.

The network, known as Orbit, will consist of 20 displays by the end of 2017 and 27 by the end of 2018. Advertisers can either purchase a full sport, or they can take 10-, 20- or 30-inch slots as part of a six-minute loop.

The company plans to deploy three dual orientation displays at Lakeside Shopping Centre in Grays, England. The displays will measure 7 meters wide by 4 meters tall and will feature HD resolution and audio.

"Over the last 14 years we have continued to develop relevant, responsive and interesting communication channels that enable active connection with the shopper and provide the best value to our customers," Matt Gordon, co-founder and CEO of Limited Space, said in the release. "This new investment is just the start of our plans to create a dynamic shopping center media portfolio and reinforces our position as the specialists in reaching consumers in the shopping center environment."

Topics: Advertising, Digital Billboards, Display Technology, DOOH Advertising, Retail

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