Looking beyond the displays: Digital signage trends part 1

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

At 2017's digital signage show, I noticed several trends ranging from mobile interactivity to more advanced touchscreen technology. Let's take a look at some…

DT Research launches menu boards with FDA labeling

April 5, 2017

DT Research recently teamed up with Hilton Digital to launch its Digital Menu Board solution that complies with FDA nutritional standards. The solution also…

Digital signage 5 for 5: February edition

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The month of love and chocolates is at an end, and now Spring is upon us. Readers of Digital Signage Today enjoyed many "sweet" stories in February covering…

Hyundai to feature on Piccadilly Lights

March 27, 2017

The iconic London advertising location Piccadilly Lights was shut down for renovation. Hyundai, a past advertiser at the Lights, has announced it plans to…

Digital signage drives into Daytona 500

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

For NASCAR fans, the Daytona International Speedway in Florida is the top destination as home of the Daytona 500. In celebration of its 59th year in operation…

Piccadilly Lights turned off for innovations for first time in 20 years

January 26, 2017

Piccadilly Lights, a famous advertising location in London, has turned off its lights to replace the current screens with one large LED display. The last time…

BroadSign brings DOOH software to Russia with love

January 23, 2017

Laysa Digital Llc. has selected BroadSign International to provide DOOH software for a transit network in Russia. BroadSign will initially integrate its…

Top 10 digital signage articles of 2016

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

2016 has passed into the annals of history, and a new year is here. Last year's most read stories covered a range of topics, such as marketing trends, OOH…

Miami arena LED displays withstand hurricanes

January 5, 2017

Florida was hit with Hurricane Matthew and Hermine in 2016 along with three tropical storms and withstood millions of dollars in damage. American Airlines…

Food court digital signage delivers upsell

by IAdea Corporation — Marketing Manager, IAdea

In a crowded advertising marketplace, it's hard for retailers to get their message across. The food court, however, can prove to be an ideal location to get…

Clear Channel releases DOOH purchasing solution

December 27, 2016

Clear Channel Outdoors Americas, a subsidiary of iHeartMedia Inc., has teamed up with Rubicon Project to launch an OOH buying solution. Businesses can purchase…

Digital signage captures Death Star plans with Rogue One campaign

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In Rogue One, a motley crew attempts to capture the plans of the greatest weapon in the galaxy: the Death Star. A variety of companies from Gillette to…

Digital disruption raising expectations of the automotive industry

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

The automotive industry is undergoing an era of digital disruption. Static signs and posters simply do not captivate an audience anymore. Digital signage…

As digital and traditional advertising worlds converge, OOH measurability is a must

Digital and traditional OOH industries are colliding now more than ever. While digital has measurable ROI, OOH falls behind in terms of analytical information.

Digital signage future trends report sets the stage for 2017

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

2017 is almost upon us, so it is time to look at future trends for the New Year. Digital Signage Today has released its future trends report, which gathers…

Digital signage cell phone charging kiosks enter college sports arenas

December 15, 2016

Brightbox Inc. has deployed its cell phone charging kiosks at eight universities across the U.S. through a partnership with Frontier Communications Corp. The…

Ocean Outdoor to upgrade Coca Cola London ad center with 4K LED

December 13, 2016

Ocean Outdoor, an OOH media company, plans to upgrade Piccadilly Lights, an advertising location built in London in the early 1900s, with a 4K LED screen.

Digital signage brings out the coloring book

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

JCDecaux, an outdoor advertiser, recently teamed up with Coca-Cola Amatil's brand Deep Spring to deploy a digital coloring book in Sydney and Melbourne…

AdQuick launches OOH advertising marketplace

November 17, 2016

AdQuick has launched its marketplace for selling outdoor and out-of-home advertising. Businesses can use AdQuick to craft their self-service OOH campaigns…

United Way promotes services with digital signage

November 11, 2016

United Way, a charity organization, has partnered with Eyeconic.tv to promote its 211 services at Cash Advance locations with indoor digital billboards…