Mvix launches integrated health care information solution for digital signage
Mvix has launched a custom brand experience solution for health care organizations. This solution is designed to offer health tips and information via digital signage and social media, according to a press release, and will provide information on events, health tips, information, reviews, doctor and staff profiles. This information is also shared on social media to boost overall awareness and ROI.
"The consumerism trend in health care means borrowing customer experience best practices from other industries like retail and foodservice," Mike Kilian, senior director of business development, Mvix, said in the release. "More patients are writing and trusting health care provider reviews the same way they do with dry cleaners or salons. The same patients say social media affects their choice of a specific doctor, hospital, or medical facility. This is fertile ground for healthcare professionals to provide educational content — online and onsite — that will attract and retain patients."