Advertising News
DOOH company Nearbuy Group acquires retail experience company NexusEngage
July 10, 2018
Nearbuy Group, an advertising tech company based in Dubai, has acquired NexusEngage Ltd., a U.K. based company that delivers targeted retail experiences…
read nowAlbuquerque selects Clear Channel for emergency digital signage alerts
July 2, 2018
Mayor Tim Keller of Albuquerque, New Mexico, recently announced that the city has chosen Clear Channel Outdoor's digital billboard network to display real-time…
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Google extends DOOH campaign in UK
June 29, 2018
Google has extended its DOOH campaign in the U.K. called, "Make Google Do It,", which advertisers Google Assistant. The campaign specifically presents all the…
read nowStratacache launches transportation division, hires Mark Mayfield to head
June 21, 2018
Stratacache has hired Mark Mayfield to serve as vice president of its new transportation division. This division will promote the use of digital signage and…
read nowOcean Outdoor acquires Scottish OOH company Forrest Media
June 7, 2018
Ocean Outdoor Ltd, an OOH company based in the U.K., has acquired Forrest Media, a large format outdoor media provider in Scotland. Through this acquisition…
read nowMorey's Piers upgrades with Mvix digital signage
June 5, 2018
Morey's Piers, Beachfront Water Parks and Hotels, an amusement park on the Jersey Shore, recently upgraded with a digital signage network from Mvix. The park…
read nowNJ Transit and Intersection deploy interactive digital signage kiosks
June 4, 2018
Intersection, a smart cities company, recently deployed its IxNTouch interactive information kiosks to rail and light rail station platforms in the NJ Transit.
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Reflect upgrades Levi's San Francisco store with video walls
May 31, 2018
Reflect recently installed two FlexClear transparent LED video walls at Levi Strauss & Co.'s location on Market and 4th Street in San Francisco. These…
read nowIntersection expands digital advertising agreement with Charlotte Douglass International Airport
May 11, 2018
Intersection, a smart cities technology company, has signed a 5-year extension of its advertising partnership with Charlotte Douglas International Airport in…
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Sesame Street takes over DOOH in SeaWorld
May 9, 2018
SeaWorld Orlando recently showcased its partnership with Sesame Workshop by displaying Sesame Street characters on digital billboards in Orlando, Florida. The…
read nowAllure completes menu board optimization pilot
May 4, 2018
Alure, a Christie company, recently announced the results of its pilot solution for transaction analytics and menu board optimization. The company worked with…
read nowAdMobilize's analytics system now available for IAdea media player
May 3, 2018
AdMobilize has integrated its Audience Analytics System into the IAdea XMP-7300 media player. The solution can track ad performance, customer engagement…
read nowWatchfire Signs unveils sports content management system
April 30, 2018
Watchfire Signs has introduced Ignite Sports, a content management system specifically for sporting events. This product will be included with every Watchfire…
read nowJamba Juice chooses Sicom to supply digital signage
April 19, 2018
Jamba Juice, a fast casual restaurant, has selected Sicom to provide digital displays and indoor digital menu boards. This is part of Jamba Juice's store…
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Ford Mustang to run DOOH campaign with Outfront Media
April 13, 2018
Outfront Media recently partnered with Ford to run a DOOH campaign in July for the Ford Mustang's 2018 model. Customers will be able to create their own custom…
read nowDOOH market to grow by 12.6% from 2017 to 2023
April 12, 2018
The global DOOH market is expected to grow at a compound annual growth rate of 12.6 percent from 2017 to 2023, according to a report by Allied Market Research.
read nowVal Morgan Outdoor selects Ayuda's software for ad operations
April 6, 2018
Val Morgan Outdoor, an Australia-based OOH media owner, has selected Ayuda's software platform to handle sales, digital ad serving and "customer-facing…
read nowAyuda unveils Revenue Intelligent platform for DOOH
April 4, 2018
Ayuda Media Systems recently announced the launch of its Revenue Intelligent platform for OOH and DOOH media holders. The platform uses Ayuda's optimization…
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EBay runs DOOH campaign for spring shoppers
March 26, 2018
EBay recently ran a DOOH campaign to encourage shoppers to "make springtime spectacular" in the U.K. 72andSunny created the campaign and Grand Visual produced…
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Grand Visual launchs DOOH campaign for UKTV's haunted house show
March 2, 2018
Grand Visual has launched a DOOH campaign for the UKTV haunted house reality show called "Celebrity Haunted Mansion" on 950 displays throughout the U.K. The…
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