Watchfire Signs unveils sports content management system

Watchfire Signs has introduced Ignite Sports, a content management system specifically for sporting events. This product will be included with every Watchfire virtual scoreboard and sports video display, according to a press release.

Customers can use touchscreens to manage every aspect of game content such as scores, animations, kiss cam, instant replay and advertising. It also comes with a library of more than 1,000 animations and graphics, which can be customized by adding text, photos and logos, according to the release.

"Ignite Sports is going to take our sponsorships to another level this season," Tom Fricke, information director for the Danville Dans baseball team, located in Danville, Ill., said in the press release. "With Ignite Sports, we can repackage our video display advertising and expect to earn new revenue. In seconds, I can build a banner ad and send it to the big screen. We can jump in and out of the playlist without losing our place in the rotation, which helps us give more exposure to all of our sponsors, not just the ones at the top of the playlist."

Customers can also switch between single and multiple input layouts with Ignite Sports, and they can create drag-and-drop playlists, according to the release.

Topics: Advertising, Content, Content Management, Entertainment Venues, Outdoor Signage

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