Ford Mustang to run DOOH campaign with Outfront Media
Outfront Media recently partnered with Ford to run a DOOH campaign in July for the Ford Mustang's 2018 model. Customers will be able to create their own custom Mustang logos through the Pony Personalizer online tool for a chance to see their designs featured on the displays, according to a press release.
The Pony Personalizer tool allows customers to also order prints, t-shirts and grille badges with their custom logo. This campaign is part of an effort to emphasize the Mustang's history of customization.
"There's no better way to celebrate Mustang tradition than to ask our fans to build a customization profile that's uniquely their own," Corey Holter, car group marketing manager, Ford, said in the release. "This brand has long been about giving Mustang enthusiasts the keys to drive their own experience, and it's through this activation with Outfront Media that we are able to showcase their contribution in a new and meaningful way."
The DOOH campaign will run in Los Angeles, Atlanta, Dallas/Ft. Worth, Houston, Miami/Ft. Lauderdale, Phoenix, San Antonio and Orlando.
Image via Outfront Media.