Val Morgan Outdoor selects Ayuda's software for ad operations

Val Morgan Outdoor, an Australia-based OOH media owner, has selected Ayuda's software platform to handle sales, digital ad serving and "customer-facing enablement tools," according to a press release.

The company currently controls more than 10,000 displays at 100 locations in Australia and New Zealand, and it has integrated more than half of its network to Ayuda's digital CMS and player tools so far. VMO plans to upgrade all of its displays with Ayuda's software within the next few months.

The company has also integrated Ayuda's digital ad serving platform into its DART audience analysis tool, to allow clients to target more than 20 different demographics, according to the release.

"Ayuda and VMO together have already run several programmatic campaigns that offer advertisers high value, while streamlining VMO's operating efficiencies. Media owners such as VMO who choose to run the entire Ayuda platform have maximum flexibility in how media campaigns are planned and optimized," Daniel Fleischer, global vice president of business development and marketing, Ayuda, said in the release.


Topics: Advertising, DOOH Advertising, Software

Companies: Ayuda Media Systems


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