Reflect upgrades Levi's San Francisco store with video walls

Reflect upgrades Levi's San Francisco store with video walls

Reflect recently installed two FlexClear transparent LED video walls at Levi Strauss & Co.'s location on Market and 4th Street in San Francisco. These displays are 65-75 percent transparent and offer a 100,000 hour LED life, according to a press release.

Levi uses the video wall to showcase videos and animations of its product in action. The transparent video wall also ensures that natural light can still enter the store, which is an essential part of the space, according to Brandie Perkins, senior account manager, Reflect.

"After removing the old tracks lights which were used to light mannequins in the windows, we installed two separate FLEXClear LED video displays, one in each front window, that each included 30 total tiles. They are mounted to a rod hanging from the ceiling, and we are using our ReflectView CMS to push the content we create to the displays," Perkins said in the release.

Perkins also pointed out that the LED video walls have, "an unlimited edge on the screens where we can simply display something like the Levi's logo, and then everywhere else the LEDs are black, allowing customers to see into the store."

You can watch the video walls in action below.

Image via Reflect.

Topics: Advertising, Display Technology, Retail

Companies: Reflect

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