Advertising News & Media

Uber, Lyft turn to digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

In recent years, multiple companies have begun to invest in vehicle digital signage, and one company in particular is delivering digital signage directly to…

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Reimagining digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

A live webinar entitled "Digital Signage Reimagined," hosted by Digital Signage Today and sponsored by Intel addressed how digital signage has evolved and how…

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Digital Signage Reimagined

Digital signage is evolving – it’s no longer a simple screen that plays a looping video – it’s no longer a stand alone device. Reimagined digital signage is a…

Presented by DigitalSignageToday.com

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Gallery Digital Signage intros digital display hand sanitizer kiosks

May 3, 2021

Gallery Digital Signage has released a line of freestanding and wall-mountable digital display hand sanitizer kiosks. These BrightShow kiosks include a…

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Clear Channel delivers 135,000 square feet of digital signage in Vegas

April 29, 2021

Clear Channel Outdoor Americas recently partnered with Resorts World Las Vegas to deliver more than 135,000 square feet of outdoor digital signage at its…

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Velocity appoints president, chairman

April 27, 2021

Velocity, a managed services, digital signage and DOOH company, has appointed Mark Walker as president and Greg Kiley as chairman. Walker and Kiley will also…

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Lamar to honor teachers on digital billboards

April 26, 2021

Lamar Advertising Co. will celebrate Teacher Appreciation Week from May 3-7 by honoring teachers on its digital billboards. Anyone can submit a form with a…

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StreetMetrics adds leaders to strategic advisory board

April 21, 2021

StreetMetrics, a third party media measurement company for DOOH advertisements on vehicles, has added Lynda Clarizio and Jim MacCurtain to its advisory board.

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Privacy vs personalization: Finding the balance

by Nikoletta Bika

What is more important: personalization or privacy? Personalization requires data collection and analysis, and data privacy often hinges on restricting these…

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Programmatic OOH grows in Hong Kong, report says

April 20, 2021

VIOOH, an OOH marketplace, has released its State of the Nation report for Hong Kong. The report found that 84% of respondents have bought, planned or placed…

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Texas Rangers to promote official energy drink Rowdy Energy on digital signage

April 20, 2021

The Texas Rangers, a Major League Baseball team, has named Rowdy Energy its official energy drink. The team will promote the drink through various channels…

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Nielsen to include Octopus Interactive Uber, Lyft content in digital content ratings

April 14, 2021

Nielsen has announced it will include Octopus Interactive's network of interactive display content in Uber and Lyft vehicles into its Digital Content Ratings…

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Road Runner Media partners with Place Exchange for programmatic DOOH buying

April 8, 2021

Road Runner Media Inc., a mobile DOOH media company, has partnered with supply-side platform provider Place Exchange to allow programmatic purchasing of…

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Verizon Media partners with Place Exchange to expand programmatic DOOH inventory

April 5, 2021

Verizon Media has partnered with Place Exchange, an OOH supply platform, to deliver its publisher network to its demand-side platform to allow advertisers to…

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How to feed the 'beast' of digital signage content

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Feeding the "beast" of digital signage content can be a major challenge. Panelists Matt Shafer, corporate vice president, business development and strategic…

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Outfront partners with Broadsign for OOH network

March 24, 2021

Outfront Media Inc. has partnered with Broadsign to integrate Broadsign's OOH marketing platform as part of its overall OOH network. As part of the agreement…

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National CineMedia partners with ATM.TV for ATM digital signage at 7-Eleven stores

March 23, 2021

National CineMedia, a cinema advertising network provider, is partnering with ATM.TV, a DOOH HD advertising provider, to offer content for movie fans at HD…

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EOS Linx teams with Encompass Media Group on DOOH advertising for EV charging stations

March 22, 2021

EOS Linx, a provider of smart city solutions, has teamed with Encompass Media Group, an out-of-home media services provider, to support the DOOH component of…

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Mooyah Burgers ups its game with menu boards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Fast casuals have historically viewed the drive-thru as optional, but when COVID-19 hit in 2020, many had to rethink their strategies as indoor dining was no…

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oOh!media intros Audience Intelligence Hub for OOH

March 19, 2021

OOh!media has launched its Audience Intelligence Hub, a data resource for clients looking to engage OOH audiences. The platform offers data from more than…

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