Advertising News & Media

Majority of US consumers report climate consciousness

November 11, 2022

55% of U.S. consumers name climate consciousness as a major concern according to a recent report completed by Volta in collaboration with F'inn, according to a…

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Holiday spending to grow with caveats for DOOH, other channels

November 10, 2022

The National Retail Federation predicts U.S. holiday shopping spend to grow between 6%-8% this year, topping out between $942.6 billion and $960.4 billion, but…

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NHL digital signage receives mixed fan reaction

November 8, 2022

The NHL's recent advertising decision to use enhanced digital signage advertising has received mixed reactions from fans, according to a report from AdAge.com.

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Hivestack expands in China with Tulip partnership

November 7, 2022

Hivestack, a global pDOOH firm, has partnered with Tulip Media, an outdoor LED firm, to expand in China, according to a report in exchangewire.com.

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Hivestack partners with RZK Digital, expands in Brazil

November 2, 2022

Hivestack, an international pDOOH firm, continues its expansion in Brazil, announcing a partnership with RZK Digital, a São Paolo programmatic advertising…

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Amazon DSP expands options for grocery, CPG with omnichannel metrics

October 31, 2022

Amazon's growing advertising wing has added a focus on grocery and consumer packaged brands, announcing a variety of expanded options for programmatic…

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Don’t finalize your holiday media plans without these five tips

by Mick Suh — SVP of Media, Volta

Provided by Volta. The holidays are synonymous with traditions, which are predictable by definition. But for marketers, these past few holiday…

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Watchfire Signs purchases Anthem Displays

October 24, 2022

Watchfire Signs, a digital display manufacturer, has purchased North Carolina-based Anthem Displays, LLC.

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Chaozhou Bus Transfer Terminal Technologizes Bus Terminal with CAYIN Digital Signage

The Chaozhou Bus Transfer Terminal in Taiwan, has a mission to replace traditional modes of communication with digital screens that can more efficiently relay…

Presented by CAYIN Technology Co., LTD

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US shoppers lead in-store shopping, global habits evolve

October 18, 2022

Along with expectations around self-service, digital payment and interactive experiences, research shows that U.S. shoppers lead the world in returning to…

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Volta announces SSP-agnostic pDOOH advertising

October 18, 2022

Volta has announced equal access to DOOH customers on the Volta Media Network regardless of which supply side platform they use to purchase programmatic…

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People over shiny things: Successful DOOH must be intentional, customer-focused

by Daniel Brown — Editor, Networld Media Group

Scott Schoeneberger shares keys to success in a rapidly changing DOOH environment. Top advice includes: being intentional is the only way to optimize ROI…

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Vistar Media, Place Exchange announce interoperability for pDOOH

October 13, 2022

Vistar Media and Place Exchange, two pDOOH solutions providers, have announced they are making their mediation solutions mutually compatible to streamline…

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American, Israeli firms launch wireless point of sale advertising displays

October 13, 2022

Glass-Media, a U.S.-based digital signage firm, and Israel-based Wi-Charge, a long range wireless power solutions provider, have partnered to develop wireless…

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pDOOH predicted to continue growth

October 12, 2022

VIOOH, a global DOOH supply-side platform, has announced the release of its annual DOOH research, which include survey feedback from 1,000 media professionals…

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Building the digital future with nostalgia, power of story

by Daniel Brown — Editor, Networld Media Group

In the fast-paced world of digital signage and technology, it seems a little paradoxical to talk about nostalgia and the power of story, but one Belgian firm…

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India sees sharp increase in pDOOH, says Times

October 7, 2022

Amid a nationwide expansion of DOOH, programmatic advertising is rapidly on the rise in India, as shown in data from the Times OOH, a provider and analyst of…

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Social media fuels OOH visibility according to OAAA, Harris Poll

October 6, 2022

TikTok and other social media platforms are a major source of OOH ad visibility, according to a press release from OAAA, in partnership with Harris Poll…

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Poll finds OOH on rise as travel rises, OAAA reports

September 30, 2022

The Out of Home Advertising Association of America announced that nearly 60% of Americans plan to travel this holiday season, with airplanes and personal…

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Quotient spearheads new DOOH data solution

September 29, 2022

Quotient, a digital promotions and media company, has added promotions to its omnichannel measurement toolkit, according to a press release.

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