Treating change as opportunity fuels innovation, growth, profit

by Daniel Brown — Editor, Networld Media Group

Digital Signage Today joined David Levin, CEO and co-founder of Poppulo, and Sam Bufton, president and chief operations officer at Poppulo, to hear more about…

IPG reports caution on 2023 trends

February 10, 2023

IPG, an international marketing firm, is cautious in its 2023 predictions, in part citing slowed organic growth in December 2022, according to a report in…

How location data turns OOH into performance digital channel

by Geoff Michener — CEO & Co-Founder, dataplor

Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out of home…

Blue Billboard Maximises DOOH Advertising Potential with Xibo

“Xibo has helped us achieve our network growth targets and drive more revenue through programmatic integrations.” Blue Billboard

Presented by Xibo Signage

OOH future is bright, fueled by programmatic, mobile, metaverse

by Daniel Brown — Editor, Networld Media Group

Anna Bager, president and CEO at the Out of Home Advertising Association of America, joined Digital Signage Today to discuss the current state and upcoming…

100 Proven ROI-Driven Digital Signage Statistics 2022

With digital signage, businesses are able to streamline communication with their employees and customers. This improves engagement, productivity, and profits.

OOH revenue rose 11% in Q3 2022

December 5, 2022

Out-of-home advertising revenue rose 11% in the third quarter of 2022, according to figures in a report from the Out of Home Advertising Association of…

Seedooh debuts cinema-based ad verification tech in ANZ

November 23, 2022

Seedooh has launched what it describes as the world's first cinema-based ad verification technology in the Australia/New Zealand market, according to a press…

Loop Media announces Broadsign partnership, aims to disrupt digital signage

November 11, 2022

Loop Media Inc., a digital media firm, has partnered with digital signage company Broadsign in its expansion in automating programmatic DOOH, according to a…

DOOH expert cites neuroscience: 'Make it memorable'

by Daniel Brown — Editor, Networld Media Group

Kevin Bartanian, founder and CEO at KEVANI, shared insights on KEVANI's recent neuroscience study on cognitive load in DOOH. In a Q and A, Bartanian explains…

Majority of US consumers report climate consciousness

November 11, 2022

55% of U.S. consumers name climate consciousness as a major concern according to a recent report completed by Volta in collaboration with F'inn, according to a…

Holiday spending to grow with caveats for DOOH, other channels

November 10, 2022

The National Retail Federation predicts U.S. holiday shopping spend to grow between 6%-8% this year, topping out between $942.6 billion and $960.4 billion, but…

NHL digital signage receives mixed fan reaction

November 8, 2022

The NHL's recent advertising decision to use enhanced digital signage advertising has received mixed reactions from fans, according to a report from AdAge.com.

Hivestack expands in China with Tulip partnership

November 7, 2022

Hivestack, a global pDOOH firm, has partnered with Tulip Media, an outdoor LED firm, to expand in China, according to a report in exchangewire.com.

Hivestack partners with RZK Digital, expands in Brazil

November 2, 2022

Hivestack, an international pDOOH firm, continues its expansion in Brazil, announcing a partnership with RZK Digital, a São Paolo programmatic advertising…

Amazon DSP expands options for grocery, CPG with omnichannel metrics

October 31, 2022

Amazon's growing advertising wing has added a focus on grocery and consumer packaged brands, announcing a variety of expanded options for programmatic…

Don’t finalize your holiday media plans without these five tips

by Mick Suh — SVP of Media, Volta

Provided by Volta. The holidays are synonymous with traditions, which are predictable by definition. But for marketers, these past few holiday…

Watchfire Signs purchases Anthem Displays

October 24, 2022

Watchfire Signs, a digital display manufacturer, has purchased North Carolina-based Anthem Displays, LLC.

Chaozhou Bus Transfer Terminal Technologizes Bus Terminal with CAYIN Digital Signage

The Chaozhou Bus Transfer Terminal in Taiwan, has a mission to replace traditional modes of communication with digital screens that can more efficiently relay…

Presented by CAYIN Technology Co., LTD

US shoppers lead in-store shopping, global habits evolve

October 18, 2022

Along with expectations around self-service, digital payment and interactive experiences, research shows that U.S. shoppers lead the world in returning to…