Intersection signs OOH deal with Metropolitan Atlanta Rapid Transit Authority

December 21, 2021

Intersection, an out-of-home media and technology company, has signed a 10-year contract to sell bus, rail and station advertising with the Metropolitan…

Lucit designs tools to streamline digital ad moderation

December 21, 2021

Lucit, a software producer that helps advertisers dynamically control digital billboards with a smartphone app and run automatically generated ads, is…

Harris, OAAA poll: Younger audiences embrace OOH ads

November 22, 2021

Out of Home advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a consumer survey conducted by…

AOPEN & Inovat: Partnering Together to Streamline the Latin American Business

Inovat and AOPEN have partnered to alleviate the hurdles and procure suitable devices for any use case. Quality design, reliability, service, and performance…

Presented by AOPEN Inc.

OOH ads will fuel 'revenge shopping' this holiday season

by Kevin Damask — Editor, Digital Signage Today

After many stores were closed or operating on limited hours last year, many consumers opted to shop online, staying away from crowds as the COVID-19 virus…

Post-COVID, OOH has perfect opportunity to shine

by Kevin Damask — Editor, Digital Signage Today

How will OOH advertising play a role in the U.S. economy as the nation continues to emerge from the COVID-19 pandemic? That’s a question many industry experts…

Delivery wars heat up as services turn to OOH advertising

by Kevin Damask — Editor, Digital Signage Today

The delivery service wars — battles between DoorDash, UberEats and Grubhub — have been raging for several years as each brand jockeys for position as the…

Crown Royal uses OOH to promote ready-to-drink cocktails

September 28, 2021

Crown Royal has launched an advertising campaign, which includes OOH promotion, to endorse its ready-to-drink cocktails, according to a company press release.

Jolt taps Seedooh to measure OOH effectiveness

September 23, 2021

Jolt, an electric vehicle charging network based in Australia, has partnered with technology platform Seedooh to verify advertising campaigns running across…

How dvLED displays are enhancing the sports viewing experience

by Kevin Damask — Editor, Digital Signage Today

While the 2020 Summer Olympic Games are officially in the books, the demand to watch premium sports content doesn’t show any signs of slowing down and that is…

DOOH advertising rises nearly 80% in 2021 Q2

August 31, 2021

OOH advertising revenue increased 38% — with DOOH jumping almost 80% — in the second quarter of 2021 compared to the previous year, accounting for $2 billion…

DOOH market to grow to $21.35B by 2030

August 16, 2021

Globally, the DOOH advertising market should reach $21.35 billion in revenue by 2030, according to a report from ResearchAndMarkets.com.

Intelligent Media Enhances the Patient Experience with Xibo Signage

“I think that Xibo is the ideal platform for any kind of digital signage project. The Xibo ecosystem provides you with so many options and tools to build the…

Presented by Xibo Signage

Boost by Wrapify now part of Samsara App Marketplace

June 24, 2021

Boost by Wrapify, the software-as-a-service subscription company servicing transit out-of-home and branded fleet companies, is now part of the Samsara App…

National Cinemedia president retires

June 14, 2021

National Cinemedia Inc., a cinema advertising network, has announced that Clifford E. Marks will be retiring from his role of president on July 1. Scott…

Are ATMs, digital signage a good fit?

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Are ATMs and digital signage a good fit? How can they work together to deliver an omnichannel experience?

Digital Communications in a Post-Pandemic World

Relevant, real-time information has never been as important as it has been since the start of the COVID-19 pandemic. Digital signage provides a powerful tool…

Presented by Omnivex

Digital signage powers up transportation

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The transportation industry took a big hit during COVID-19, as customers hunkered down during stay-at-home orders. However, now with the world starting to…

Presented by Omnivex

McDonald's makes upselling simple with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Getting customers to try new items at restaurants can be a challenge, as some might either be hesitant or they simply don't see the appeal of the item at that…

GKI Group introduces robotic bartender

May 24, 2021

GKI Group, an Israel based development company, recently launched Cecilia.ai, a robotic bartender that responds to voice commands, according to a company blog.