India firm uses AI to optimize ROI in OOH advertising

September 12, 2022

Say It Loud Media, a location intelligence OOH firm in India, is integrating AI and location information for targeted ads in the digital OOH space, according…

Report debunks myths about DOOH advertising

September 8, 2022

AdQuick.com, an OOH advertising marketplace, released a report today called "Debunking Myths and Misconceptions about Out-of-Home Advertising, 2022," according…

Visual Art appoints Pontus Meijer as CEO

September 6, 2022

Visual Art has appointed Pontus Meijer as CEO. The digital signage company dominates Nordic markets and makes this shift as it expands into Europe, and…

Atmosphere Launches New Self-Service Advertising Platform

Introducing Atmosphere Ads, your innovative self-serve advertising platform. Now you can purchase and control your ads directly, attracting local customers in…

Macroblock Leads Mirage to Enter into the Era of Film Production Renaissance

It is our honor to assist Mirage Virtual Production Studio to build up a first-class LED virtual production studio in Beijing and jointly promote the…

The Future of EV Charging

Today, we're talking EV charging kiosks. Because AOPEN makes industrial controllers and media players, we make the brains that go inside these structures.

KFC Barbados Stays Ahead of the Game With Xibo Signage

“If you aren’t digital and you don’t have the latest technology, you are behind. Xibo keeps us ahead of competitors and ticks all the boxes.” - KFC Barbados

Presented by Xibo Signage

Four Points by Sheraton Uses CAYIN Technology's Digital Signage to Elevate Guest Experience Journey

The 311-room hotel offers a tranquil retreat to travelers visiting Desaru for business or leisure. While the hotel’s approachable design caters to the needs of…

Presented by CAYIN Technology Co., LTD

Time to Converge: Contactless Touch in the Post-Digital Age

In recent years, many touch screens and self-ordering kiosks have gone touchless, providing not only higher levels of hygiene, but also boosts in sales. With…

We've Been Retail-Ready. Now, and the Future

With COVID-19 variants sprouting throughout the globe, Retail, QSR, and other segments that share similar dynamics are refining their approaches to make a more…

Intersection signs OOH deal with Metropolitan Atlanta Rapid Transit Authority

December 21, 2021

Intersection, an out-of-home media and technology company, has signed a 10-year contract to sell bus, rail and station advertising with the Metropolitan…

Lucit designs tools to streamline digital ad moderation

December 21, 2021

Lucit, a software producer that helps advertisers dynamically control digital billboards with a smartphone app and run automatically generated ads, is…

Harris, OAAA poll: Younger audiences embrace OOH ads

November 22, 2021

Out of Home advertising, in combination with social media, is a powerful vehicle for reaching younger generations, according to a consumer survey conducted by…

AOPEN & Inovat: Partnering Together to Streamline the Latin American Business

Inovat and AOPEN have partnered to alleviate the hurdles and procure suitable devices for any use case. Quality design, reliability, service, and performance…

Presented by AOPEN Inc.

OOH ads will fuel 'revenge shopping' this holiday season

by Kevin Damask — Editor, Digital Signage Today

After many stores were closed or operating on limited hours last year, many consumers opted to shop online, staying away from crowds as the COVID-19 virus…

Post-COVID, OOH has perfect opportunity to shine

by Kevin Damask — Editor, Digital Signage Today

How will OOH advertising play a role in the U.S. economy as the nation continues to emerge from the COVID-19 pandemic? That’s a question many industry experts…

Delivery wars heat up as services turn to OOH advertising

by Kevin Damask — Editor, Digital Signage Today

The delivery service wars — battles between DoorDash, UberEats and Grubhub — have been raging for several years as each brand jockeys for position as the…

Crown Royal uses OOH to promote ready-to-drink cocktails

September 28, 2021

Crown Royal has launched an advertising campaign, which includes OOH promotion, to endorse its ready-to-drink cocktails, according to a company press release.

Jolt taps Seedooh to measure OOH effectiveness

September 23, 2021

Jolt, an electric vehicle charging network based in Australia, has partnered with technology platform Seedooh to verify advertising campaigns running across…

How dvLED displays are enhancing the sports viewing experience

by Kevin Damask — Editor, Digital Signage Today

While the 2020 Summer Olympic Games are officially in the books, the demand to watch premium sports content doesn’t show any signs of slowing down and that is…