Advertising News & Media
Volta announces SSP-agnostic pDOOH advertising
October 18, 2022
Volta has announced equal access to DOOH customers on the Volta Media Network regardless of which supply side platform they use to purchase programmatic…
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People over shiny things: Successful DOOH must be intentional, customer-focused
by Daniel Brown — Editor, Networld Media Group
Scott Schoeneberger shares keys to success in a rapidly changing DOOH environment. Top advice includes: being intentional is the only way to optimize ROI…
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Vistar Media, Place Exchange announce interoperability for pDOOH
October 13, 2022
Vistar Media and Place Exchange, two pDOOH solutions providers, have announced they are making their mediation solutions mutually compatible to streamline…
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American, Israeli firms launch wireless point of sale advertising displays
October 13, 2022
Glass-Media, a U.S.-based digital signage firm, and Israel-based Wi-Charge, a long range wireless power solutions provider, have partnered to develop wireless…
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pDOOH predicted to continue growth
October 12, 2022
VIOOH, a global DOOH supply-side platform, has announced the release of its annual DOOH research, which include survey feedback from 1,000 media professionals…
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Building the digital future with nostalgia, power of story
by Daniel Brown — Editor, Networld Media Group
In the fast-paced world of digital signage and technology, it seems a little paradoxical to talk about nostalgia and the power of story, but one Belgian firm…
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India sees sharp increase in pDOOH, says Times
October 7, 2022
Amid a nationwide expansion of DOOH, programmatic advertising is rapidly on the rise in India, as shown in data from the Times OOH, a provider and analyst of…
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Social media fuels OOH visibility according to OAAA, Harris Poll
October 6, 2022
TikTok and other social media platforms are a major source of OOH ad visibility, according to a press release from OAAA, in partnership with Harris Poll…
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Poll finds OOH on rise as travel rises, OAAA reports
September 30, 2022
The Out of Home Advertising Association of America announced that nearly 60% of Americans plan to travel this holiday season, with airplanes and personal…
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Quotient spearheads new DOOH data solution
September 29, 2022
Quotient, a digital promotions and media company, has added promotions to its omnichannel measurement toolkit, according to a press release.
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Volta celebrates, promotes shift to EV with DOOH campaign
September 23, 2022
Volta Charging, an EV charging and media company, has launched a "Charging For All" campaign just in time for National Drive Electric Week to celebrate and…
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OOH advertisers must shed myths and embrace fundamentals, says CEO
by Daniel Brown — Editor, Networld Media Group
Matthew O'Connor, CEO of AdQuick, shares details on report that debunks common OOH myths and helps advertisers leverage new opportunities.
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Hivestack launches US, Latin America division
September 21, 2022
Hivestack has chosen Hector Gonzalez as chief revenue officer for its new U.S. and Latin America division as part of a new organization reorganization…
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Marriott Bonvoy reveals first 3D anamorphic display in India
September 21, 2022
Marriott Bonvoy, the travel arm of Marriott International, has unveiled two 3D anamorphic promotions in India, which is an industry first, according to a press…
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Transforming digital signage is all about removing the 'dumb'
by Daniel Brown — Editor, Networld Media Group
Digital Signage Today talks to Luke Hubbard, CTO at Screencloud, about the future of digital signage, advertising and content management.
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Metro Transit, Intersection sign DOOH contract
September 20, 2022
Metro Transit has signed a five-year contract with Intersection, an experience-based OOH company, to expand analog and digital OOH advertising on Minneapolis…
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NJ rail line rebrands in first-of-kind partnership with BetMGM
September 20, 2022
BetMGM has partnered with Intersection in rebranding of the New Jersey Transit Corporation's Meadowlands rail line, according to a press release.
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Indian newspaper creates positive news DOOH campaign
September 16, 2022
The Times of India, an English language newspaper with wide circulation in the country, has launched a DOOH positive news campaign called "The Times of a…
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Report says 96% of US advertisers achieved OOH ROI goals
September 16, 2022
OneScreen.ai, a marketplace provider for buying and selling OOH, has released a report showing that 96% of surveyed businesses are satisfied with the ROI of…
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Hivestack launches Brazil DOOH operations
September 16, 2022
Hivestack, an independent marketing technology company based in Montreal, has launched nationwide operations in Brazil, according to a press…
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