Dentsu will purchase Tag, company reveals

March 9, 2023

Dentsu, the Japan-based global advertising giant, will purchase British agency Tag Worldwide, which specializes in creative production and customer…

'The Aunties' aim for women's inclusion in DOOH and advertising

March 7, 2023

The Aunties, a non-profit volunteer group created by the women of the Melbourne Advertising and Creative Club, aims to elevate women in creative roles…

Signage network makes DOOH 24% more memorable in neuroscience study

March 6, 2023

QMS, an Australia-based outdoor media company, has announced the results of its neuroscience study, executed in partnership with Neuro-Insight, a research…

Australian regulator investigates greenwashing

March 6, 2023

The Australian Competition and Consumer Commission has announced an investigation into Greenwashing, according to a report in AdNews.

Leadership announcments include Broadsign, B-Tech AV Mounts

March 3, 2023

Broadsign has announced the formation of a VP of SaaS Sales role, to which it has appointed Frank Vallenga, whose responsibilities will include oversight of…

Programmatic screen count up 15%, digital signage grows across pDOOH

March 1, 2023

Place Exchange, a supply side platform for programmatic out-of-home media, has released its "H2 2022 Programmatic OOH Trends Report," which it shared directly…

Dentsu's 2023 post-restructuring strategy aims at 4% organic growth

February 27, 2023

Japan-based global advertising group Dentsu is predicting 4% organic growth in 2023 thanks in part to new structure and strategy priorities like customer…

Laqshya Media Group expands in United Arab Emirates

February 21, 2023

Elie Hankash was announced as Laqshya Media Group's Dubai office. Courtesy of Laqshya Media Group. Laqshya Media Group, an India-based marketing and…

Dentsu suspended from government contract bids during investigation

February 14, 2023

Dentsu, Japan's largest advertising agency group, has been suspended from government contract bidding by the Tokyo Metropolitan Government and Osaka…

Amway Transforms Retail Store in Thailand with Digital Signage Technology

Discover how Amway transformed their retail store in Thailand into an immersive shopping experience using cutting-edge digital signage technology. Cayin…

Presented by CAYIN Technology Co., LTD

Treating change as opportunity fuels innovation, growth, profit

by Daniel Brown — Editor, Networld Media Group

Digital Signage Today joined David Levin, CEO and co-founder of Poppulo, and Sam Bufton, president and chief operations officer at Poppulo, to hear more about…

IPG reports caution on 2023 trends

February 10, 2023

IPG, an international marketing firm, is cautious in its 2023 predictions, in part citing slowed organic growth in December 2022, according to a report in…

How location data turns OOH into performance digital channel

by Geoff Michener — CEO & Co-Founder, dataplor

Out-of-home advertising is undergoing a massive shift as it adopts digital capabilities, morphing into the channel many now recognize as digital out of home…

Blue Billboard Maximises DOOH Advertising Potential with Xibo

“Xibo has helped us achieve our network growth targets and drive more revenue through programmatic integrations.” Blue Billboard

Presented by Xibo Signage

OOH future is bright, fueled by programmatic, mobile, metaverse

by Daniel Brown — Editor, Networld Media Group

Anna Bager, president and CEO at the Out of Home Advertising Association of America, joined Digital Signage Today to discuss the current state and upcoming…

100 Proven ROI-Driven Digital Signage Statistics 2022

With digital signage, businesses are able to streamline communication with their employees and customers. This improves engagement, productivity, and profits.

OOH revenue rose 11% in Q3 2022

December 5, 2022

Out-of-home advertising revenue rose 11% in the third quarter of 2022, according to figures in a report from the Out of Home Advertising Association of…

Seedooh debuts cinema-based ad verification tech in ANZ

November 23, 2022

Seedooh has launched what it describes as the world's first cinema-based ad verification technology in the Australia/New Zealand market, according to a press…

Loop Media announces Broadsign partnership, aims to disrupt digital signage

November 11, 2022

Loop Media Inc., a digital media firm, has partnered with digital signage company Broadsign in its expansion in automating programmatic DOOH, according to a…

DOOH expert cites neuroscience: 'Make it memorable'

by Daniel Brown — Editor, Networld Media Group

Kevin Bartanian, founder and CEO at KEVANI, shared insights on KEVANI's recent neuroscience study on cognitive load in DOOH. In a Q and A, Bartanian explains…