Place Exchange, Basis partner in DOOH tech

July 11, 2023

Basis, a business technology firm, has partnered with Place Exchange, a programmatic DOOH advertising platform, including integration between the firms…

Vistar Media teams up with Basis Technologies for DOOH tech

July 11, 2023

Vistar Media, a global programmatic DOOH advertising platform, has partnered with Basis Technologies, a business software firm, to develop software solutions…

QMS announces CTO pick John Purcell

July 11, 2023

John Purcell announced as CTO at QMS. Image provided by QMS. Out-of-home media firm QMS has announced its CTO pick today as John Purcell, effective…

LA DOOH firm Kevani announces Baltimore expansion

July 10, 2023

Los Angeles-based out-[of-home advertising media firm Kevani has announced its expansion into the Baltimore advertising space with its acquisition of the…

Las Vegas venue The Sphere launches bid for world's biggest LED

Las Vegas has unveiled a change to its skyline with the launch of the exterior DOOH functionality of recently constructed venue The Sphere on the evening of…

QMS announces Sydney DOOH expansion

July 5, 2023

QMS has announced its expansion in the Sydney, Australia DOOH advertising space with the installation of more than 500 digital panels across 33 suburbs…

Big Outdoor unveils 'Gateway to Times Square' digital platform

June 29, 2023

Big Outdoor, an OOH media company, has launched "The Gateway to Times Square," a New York City-based digital platform located at 1627 Broadway consisting of…

SOS receives $7.6M in funding for smart wellness vending machines

June 26, 2023

SOS co-founders Susanna Twarog (L) and Robina Verbeek (R). Image provided by Made You Feel. SOS, a smart wellness products vending machine company…

How digital signage sparks spontaneous experiences in leisure and travel

by David Levin — Chief Executive Officer, Poppulo

David Levin, CEO at Poppulo, makes a passionate case for the power of digital signage in facillitating spontaneous experiences in hospitality and travel, using…

Vivid Sydney festival sparks tourism, features digital signage

June 23, 2023

Vivid Sydney, a 23-day long festival in Sydney, Australia, that features music, light artists and thought leaders has sparked tourism, with DOOH advertising…

Are trucks the next OOH frontier? AllOver acquires Boxi

June 22, 2023

AllOver Media, a U.S.-based multi-platform OOH media company, has acquired Boxi, a tech-infused truck media company, aiming at advertising based on trucks…

VEON announces Ukraine investment

June 21, 2023

VEON, a global technology firm with subsidiaries including Kyivstar (a Ukrainian telecommunications provider) and various digital content, DOOH-related, and…

Debunking 10 common digital signage myths

In this infographic Omnivex debunks the 10 most common digital signage myths, providing insights into the realities and dispelling doubts or reservations.

Presented by Omnivex

Vistar leans into verification with software offering for DOOH

June 13, 2023

Vistar, an adtech firm, has announced Vistar Verify, its DOOH inventory verification solution, according to a press release.

Broadsign launches static campaigns technology, complementing DOOH solutions

June 12, 2023

Broadsign, a digital signage technology firm, has announced the launch of static campaigns on its Static Campaigns module, which aims to make it easy for media…

VIOOH launches real-time DOOH platform

June 12, 2023

VIOOH, a global DOOH supply side platform, has announced the launch of VIOOH Trading Manager, a real-time programmatic platform, along with VIOOH Intelligence…

Retail media: The 3rd and biggest wave of digital advertising

by Monika Lindquist — Marketing & Communications Director, Visual Art

Digital signage and crafting a data-informed, personalized shopping experience are at the core of retail media done right, argues Monika Lindquist, CMO and CCO…

Viola Outdoor launches taxi-top DOOH in UAE

June 9, 2023

Viola Outdoor, a division of Abu Dhabi-based Viola Communications, has partnered with mobile marketing media solutions firm Firefly to launch taxi-top digital…

Watchmaker Jaeger-LeCoultre leverages Fig Spectacular for LA DOOH

by Daniel Brown — Editor, Networld Media Group

Far from a small line-item in a news roundup, the recent digital campaign by Swiss watchmaker Jaeger-LeCoutre at L.A.'s Fig Spectacular demonstrates the power…

Quadient leans into automation with CX software launch

June 7, 2023

Quadient, a CX solutions firm, has announced the launch of Quadient Inspire Flex Release 16 (R16), its software solution aimed at enterprise omnichannel…