Are trucks the next OOH frontier? AllOver acquires Boxi

June 22, 2023

AllOver Media, a U.S.-based multi-platform OOH media company, has acquired Boxi, a tech-infused truck media company, aiming at advertising based on trucks…

VEON announces Ukraine investment

June 21, 2023

VEON, a global technology firm with subsidiaries including Kyivstar (a Ukrainian telecommunications provider) and various digital content, DOOH-related, and…

Debunking 10 common digital signage myths

In this infographic Omnivex debunks the 10 most common digital signage myths, providing insights into the realities and dispelling doubts or reservations.

Presented by Omnivex

Vistar leans into verification with software offering for DOOH

June 13, 2023

Vistar, an adtech firm, has announced Vistar Verify, its DOOH inventory verification solution, according to a press release.

Broadsign launches static campaigns technology, complementing DOOH solutions

June 12, 2023

Broadsign, a digital signage technology firm, has announced the launch of static campaigns on its Static Campaigns module, which aims to make it easy for media…

VIOOH launches real-time DOOH platform

June 12, 2023

VIOOH, a global DOOH supply side platform, has announced the launch of VIOOH Trading Manager, a real-time programmatic platform, along with VIOOH Intelligence…

Retail media: The 3rd and biggest wave of digital advertising

by Monika Lindquist — Marketing & Communications Director, Visual Art

Digital signage and crafting a data-informed, personalized shopping experience are at the core of retail media done right, argues Monika Lindquist, CMO and CCO…

Viola Outdoor launches taxi-top DOOH in UAE

June 9, 2023

Viola Outdoor, a division of Abu Dhabi-based Viola Communications, has partnered with mobile marketing media solutions firm Firefly to launch taxi-top digital…

Watchmaker Jaeger-LeCoultre leverages Fig Spectacular for LA DOOH

by Daniel Brown — Editor, Networld Media Group

Far from a small line-item in a news roundup, the recent digital campaign by Swiss watchmaker Jaeger-LeCoutre at L.A.'s Fig Spectacular demonstrates the power…

Quadient leans into automation with CX software launch

June 7, 2023

Quadient, a CX solutions firm, has announced the launch of Quadient Inspire Flex Release 16 (R16), its software solution aimed at enterprise omnichannel…

Vistar Media announces Vistar Studio for DOOH creative

June 7, 2023

Vistar Media, a programmatic DOOH technology firm, has announced Vistar Studio, which provides creative services and a dedicated creative team to marketers…

Broadsign leans into ad tech with Flow City partnership

June 5, 2023

Broadsign, a digital signage firm, has announced its partnership with Flow City, which will expand Broadsign's ad tech footprint by making DOOH screens…

Marrying data with creativity: unlocking the power of programmatic DOOH

For brands to truly maximize the potential of their ad budgets, they need to marry the data-driven approach of programmatic DOOH with their powerful creative…

QMS announces expansion in Queensland DOOH

May 30, 2023

Digital media firm QMS has announced its expansion in Queensland, Australia, with an estimated 30% increase in audience reach compared with 2020 numbers…

Bombas enlists DOOH in fight against NYC homelessness

May 23, 2023

Apparel brand Bombas has launched an anti-homelessness campaign in New York City leveraging digital and analog OOH advertising to raise awareness and advocacy…

Italian Job: Clear Channel, Hivestack partner in Italy DOOH

May 19, 2023

Hivestack, a DOOH ad tech firm, has announced the expansion of its multi-nation partnership with Clear Channel, an outdoor advertising and media company, with…

DOmedia aims for international DOOH expansion with appointment

May 19, 2023

DOmedia, a DOOH advertising buying software firm, has announced its appointment of Mike Cooper as global head of operations with a focus on international…

Intersection leans into generative AI

May 18, 2023

Intersection, an OOH media and technology firm, has announced the launch of its Generative AI Integrations, which aims to provide generative AI solutions to…

Broadsign makes next-gen ad server generally available

May 16, 2023

Digital signage firm Broadsign has announced the general availability of its Broadsign Ad Server platform, with aims to expand customer options for ad…

Australian Rail Track selects QMS as media partner

May 11, 2023

The Australian Rail Track Corp. has selected QMS to manage its Sydney out of home assets, effective as of May 1, according to a press release.