Simplification and scale: The new era of outdoor media

by Nick Parker — Board member and non-executive Chair of VIOOH, VIOOH

Maintaining technological parity with competitors is essential, but the real differentiator will be the ability to listen and respond to stakeholder needs.

OOH ad revenue on robust growth path

March 12, 2025

Out of home advertising revenue surpassed $9.1 billion in 2024, a 4.5% jump from 2023, according to data from the Out of Home Advertising Association of…

Broadsign intros AI assistant tool for OOH ad platform

February 17, 2025

Broadsign has unveiled a preview of an AI-powered creative categorization and approval feature that will soon be part of its OOH advertising platform this…

T-Mobile will acquire Vistar Media

January 13, 2025

T-Mobile entered an agreement today to acquire Vistar Media, a DOOH advertising solutions provider.

84 Lumber Company's advertising division rebrands to TM Advertising

January 6, 2025

Transformation Media, an advertising division of 84 Lumber Company, has rebranded to TM Advertising, with the name chosen after a name proposal process…

Praevar, E Ink to launch ePoster in November

October 22, 2024

Praevar Corporation, a digital signage technology provider, has partnered with E Ink to develop the ePoster, designed for indoor advertising and set to launch…

Mauritius airport debuts Times OOH digital signage

October 4, 2024

Times OOH has partnered with Sir Seewoosagur Ramgoolam International Airport, Mauritius (SSRIA) to deploy airport digital signage. The project includes the…

ICX Summit: Brand leaders to share e-commerce excellence insight

by Mandy Wolf Detwiler — Editor, Networld Media Group

E-commerce leaders will discuss creating seamless customer experiences at the upcoming Interactive Customer Experience Summit being held in Charlotte, North…

LG launches door-type, AI-powered service robot for hospitality, healthcare

July 4, 2024

LG Business Solutions USA has launched the LDLIM31 autonomous robot, a door-type, AI-powered model for its CLOIi ServeBot product line.

CAYIN Technology Joins Forces with Thai Distributor Dmasstech at InfoComm Asia 2024

CAYIN Technology will collaborate with Thai distributor Dmasstech at InfoComm Asia 2024 in Bangkok, Thailand, from July 17-19, 2024. The event will focus on…

Broadsign releases State of Static OOH Report, includes insights for digital age

February 15, 2024

Digital signage firm Broadsign has released its State of Static OOH Report, including insights for the digital age.

Intersection, TikTok partner on NYC advertising

February 6, 2024

Intersection, a digital out-of-home media and technology firm, has announced its partnership with TikTok, in which TikTok content is to be shared across New…

Clear Channel Outdoor commemorates Black History Month

February 2, 2024

Clear Channel Outdoor, a digital out-of-home advertising firm, has launched its month-long commemorative campaign for Black History Month, according to a press…

SNA Displays unveils Amazon Prime hybrid LED in Hollywood

January 25, 2024

Digital signage firm SNA Displays has unveiled a West Hollywood hybrid LED billboard in partnership with Orange Barrel Media featuring Amazon Prime content…

Unlocking the Potential of DOOH Advertising: Embracing Green Innovation with Digital Signage

In today's dynamic advertising landscape, it's crucial to stay ahead of the curve. Let's delve deeper into the DOOH (Digital Out-of-Home) advertising…

Car Dealership South of LA Adds Digital Billboard Next to Major Highway

12 mm EMPIRE™ Exterior LED billboard from SNA Displays on the eastbound side of Interstate 405/San Diego Freeway in Carson, CA.

CEN Media, Place Exchange partnership targets cinema lobby programmatic advertising

January 9, 2024

CEN Media, a digital out-of-home media network specializing in movie theater venues, has integrated with Place Exchange, a DOOH SSP platform, with an aim to…

Warner Bros taps Grand Visual in 'Wonka' DOOH promotion

January 4, 2024

Grand Visual has been tapped by Warner Bros to promote its film "Wonka" in a global DOOH campaign that included 3D anamorphic elements, according to a press…

CAYIN Technology Soars to New Heights with Award Win at Software & Technology Awards 2023

CAYIN Technology, a leader in digital signage solutions, has been recognized as the Best Digital Signage Provider 2023. Our commitment to innovation and…

Adtech firm Perion acquires Hivestack DOOH platform

December 12, 2023

Advertising technology firm Perion announced today its acquisition of Hivestack, a programmatic digital out-of-home advertising technology platform, according…