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Advertising News & Media

Texas Rangers to promote official energy drink Rowdy Energy on digital signage

April 20, 2021

The Texas Rangers, a Major League Baseball team, has named Rowdy Energy its official energy drink. The team will promote the drink through various channels…

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Nielsen to include Octopus Interactive Uber, Lyft content in digital content ratings

April 14, 2021

Nielsen has announced it will include Octopus Interactive's network of interactive display content in Uber and Lyft vehicles into its Digital Content Ratings…

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Road Runner Media partners with Place Exchange for programmatic DOOH buying

April 8, 2021

Road Runner Media Inc., a mobile DOOH media company, has partnered with supply-side platform provider Place Exchange to allow programmatic purchasing of…

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Verizon Media partners with Place Exchange to expand programmatic DOOH inventory

April 5, 2021

Verizon Media has partnered with Place Exchange, an OOH supply platform, to deliver its publisher network to its demand-side platform to allow advertisers to…

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How to feed the 'beast' of digital signage content

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Feeding the "beast" of digital signage content can be a major challenge. Panelists Matt Shafer, corporate vice president, business development and strategic…

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Outfront partners with Broadsign for OOH network

March 24, 2021

Outfront Media Inc. has partnered with Broadsign to integrate Broadsign's OOH marketing platform as part of its overall OOH network. As part of the agreement…

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National CineMedia partners with ATM.TV for ATM digital signage at 7-Eleven stores

March 23, 2021

National CineMedia, a cinema advertising network provider, is partnering with ATM.TV, a DOOH HD advertising provider, to offer content for movie fans at HD…

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EOS Linx teams with Encompass Media Group on DOOH advertising for EV charging stations

March 22, 2021

EOS Linx, a provider of smart city solutions, has teamed with Encompass Media Group, an out-of-home media services provider, to support the DOOH component of…

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Mooyah Burgers ups its game with menu boards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Fast casuals have historically viewed the drive-thru as optional, but when COVID-19 hit in 2020, many had to rethink their strategies as indoor dining was no…

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oOh!media intros Audience Intelligence Hub for OOH

March 19, 2021

OOh!media has launched its Audience Intelligence Hub, a data resource for clients looking to engage OOH audiences. The platform offers data from more than…

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TikTok rolls into DOOH

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

How will TikTok and its short-form videos transform DOOH? How are short-form videos making an impact already? To learn more about this topic, Digital Signage…

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Customer Experiences of the Future: Trends, Disruptors & How They're Changing the Landscape

How seamless digital experiences, evolutions of the traditional footprint, immersive interactions and transformations in business operations will shape the…

Presented by Coates Group

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DOOH drives money to self-service

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Leaders from the Redbox, Coinstar and Five Star Food Service, which are adopting digital out of home media technology, shared insight on their unique…

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Navori Labs debuts AI marketing analytics software for retailers, DOOH advertisers

February 23, 2021

Digital signage software provider Navori Labs has released Aquaji, an AI-computer vision software platform focused on marketing analytics for the retailer and…

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Webinar to address future trends, disrupters in customer experience

February 17, 2021

A free webinar sponsored by Coates Group and hosted by Digital Signage Today will address trends and disrupters in the customer experience sector for…

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OOh!media upgrades to digital billboards in Australia

February 17, 2021

The OOH media company oOh!Media has digitized three large format billboards in the Gold Coast, Victoria and Adelaide in Australia. With these DOOH assets, the…

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Acme Tools delivers better experience with digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When it comes to retail, one major challenge is how to coordinate marketing campaigns while still accommodating the individual needs of various locations. A…

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How digital signage solutions can improve in-store marketing

Marketing doesn't stop once the customer steps foot into the store. It's then that tools like digital signage an take over marketing duties and add to what…

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INOVIL Riponne Parking Garage, Switzerland

The parking management selected SpinetiX digital signage technology to contribute to the new identity of the public facility. This new identity emphasizes on…

Presented by SpinetiX

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Digital signage podcast addresses 2021 design trends

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Rich Archer, creative lead at Omnivex, discusses the Pantone color of 2021 and what trends we will see digital signage design this year.

Presented by Omnivex

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