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Advertising News & Media

Vistar Media partners with Quividi to fuel programmatic DOOH

June 2, 2020

Quividi, an audience and campaign analytics provider, has partnered with Vistar Media, a digital media services provider that uses data driven technology to…

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Digital Advertising Trends: Taking your Brand’s Message to the Streets

A new, innovative and patented digital Out-Of-Home (DOOH) media promises to reshape the way brands deliver marketing messages within the urban landscape.

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Power Efficiency in Ultra-Fine Pitch LED Displays

Ever-shrinking pixel pitches in LED displays keep the focus on power consumption, with new products helping to meet the challenges.

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Podcast episode 10: How can digital signage help retailers?

In today's episode of the Digital Signage Today podcast, Bradley Cooper, editor of Digital Signage Today, spoke with Kelly Harlin, analytics platform…

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Atmosphere earns $14M in funding round

April 10, 2020

Atmosphere, a TV streaming service and owner of CHIVE TV, has earned $14 million in a round of funding. This company offers streaming channels for businesses…

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Billups study finds hyper-local OOH viewing at all time-high

April 9, 2020

While customers are generally spending less time at many businesses due to the coronavirus, they are spending time at their local supermarkets and suburban…

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16 reasons to adopt digital signage

by Sean Matthews — President & CEO, Visix, Inc.

If we told you there was a single product your business could buy that would save money, improve efficiencies, increase employee engagement, raise customer…

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Orange Barrel Media, IKE Smart City donate DOOH advertising for local businesses

March 24, 2020

Orange Barrel Media, a smart city company, and sister company IKE Smart City are donating airtime on DOOH digital signage for local businesses.

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National Retail Solutions offers DOOH network to offer coronavirus updates

March 18, 2020

National Retail Solutions, a POS platform provider, is offering its DOOH Impact Network to health agencies to share updates on the coronavirus. Agencies can…

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NoviSign intros digital signage hand sanitizer kiosk to combat coronavirus

March 17, 2020

NoviSign Digital Signage has introduced a digital signage hand sanitizer kiosk to help combat the coronavirus. The devices features an auto-dispenser that…

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2 reasons why your digital signage message isn't getting through

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

No one likes not being heard, especially when you spend a lot of money to get your point across with digital signage. There are two reasons why your signage…

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High-scan LED Displays as a Digital Signage Game-Changer

Advances in driver IC design and the solution of scan-rate challenges are paving the way for a new breed of fine-pitch LED displays.

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DOOH versus static billboards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Should you invest in traditional billboards or digital displays? It's a difficult question to answer because it depends on a few factors.

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Digital signage keeps students engaged

Students today expect and prefer digital communications, and as a result digital signage has become a cost-effective tool for schools to utilize. Dynamic…

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The future of retail is immersive AR

by Steve Hastings — Founder & Executive Planning Director, isobel

It doesn't take much reading of the press or time on the High Street to understand that the retail sector is under massive pressure and local shopkeepers are…

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2 basic advertising principles to improve your digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Advertising is commonly seen as intrusive and annoying, but the issue isn't so much advertising itself but how we choose to use it. I believe there are two…

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Bloggers, we need your insight for 2020

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

While we keep our finger on the pulse of digital signage innovation, we need to hear from experts to get their take on the industry. That's why Digital Signage…

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Yoplait dishes out smoothies with facial recognition digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One major challenge for advertisers is how to target customers based on their mood. Facial recognition technology is making it easier for advertisers to cater…

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3 reasons to consider deploying a digital signage kiosk

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When it comes to customer experience technology, a solution that combines both digital signage and kiosk elements can be a slam dunk. Need convincing? Here are…

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Gen Z shoppers love the physical customer experience

February 14, 2020

While the Gen Z generation loves their mobile devices, apps and social media, they also love engaging with physical retail store associates.

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