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Advertising News & Media

Podcast episode 8: How digital signage is transforming retail

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Retail is still the largest market for digital signage, and the space is continually developing innovative solutions to interact with customers and boost the…

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3 metrics every digital signage project should measure

by Geoffrey Bessin — CMO, Intuiface

If you want a successful digital signage project, you need to be collecting metrics.

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Live streaming signage attracts skiers

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage traditionally only delivers pre-made content. . Some companies, however, are realizing the benefit of delivering truly live content through…

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Mvix delivers wayfinding digital signage to Tamarack Centre

November 25, 2019

Mvix recently delivered a digital signage wayfinding solution at Tamarack Centre, a 300,000 square foot mall in Cranbook, British Columbia, Canada. The mall…

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Top 5 reasons universities should go digital

by Tegan Worrall — Creative & Marketing Manager, CV Media & Signage

With an audience raised on digital communication, digital signage is an ideal way to engage today's students and future generations of students. By taking…

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2 ways you can participate in the 2020 Digital Signage Future Trends Report

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital Signage Today is dedicated to keeping an eye on the future by predicting trends for 2020 in our upcoming 2020 Digital Signage Today Future Trends…

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3 digital signage trends that will shape the sporting fan experience

by Jeff Hastings — CEO, BrightSign

As we view the current landscape of digital signage in sporting venues, three trends emerge that will significantly shape the fan experience at sporting events…

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How to prep your digital signage for the holidays

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

The holiday season is upon us, and retailers need to come out of the gate swinging to get that precious piece of the customer pie.

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Digital signage, kiosks deliver better transit experiences

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Pittsburgh residents and visitors no longer have to sort through paper copies of transportation schedules when they visit stations. Instead, they can access…

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Watchfire Signs partners with Blip for DOOH advertising

November 8, 2019

Watchfire Signs, a digital billboard manufacturer has partnered with Blip, an OOH revenue company to integrate its Ignite OA software with Blip's platform.

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3 lessons on boosting DOOH

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When it comes to advertising, DOOH is full of untapped potential. While many companies are increasingly using DOOH to drive both sales and engagement, often…

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Facial recognition continues to advance

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

The adoption of facial recognition software to identify customers will increase in the next few years, thanks to improvements in the technology though it has…

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Mvix delivers digital signage to Bluewater Medical Clinic

October 31, 2019

Mvix, a digital signage software provider, has integrated a digital signage network of 15 media players for the Bluewater Medical Clinic in Sarnia, Ontario.

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AirDroid Business intros kiosk mode for Android digital signage

October 25, 2019

AirDroid Business, a mobile device management solutions provider, has introduced a kiosk mode to its main MDM solution. With this feature, users can turn any…

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Digital signage finds success in gyms

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage is quickly expanding into almost every space, including gyms. As clients flock to gyms to get in shape, digital signage can help keep them…

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LG deploys digital signage at 125 Fareway Stores

October 24, 2019

LG Business Solutions and Adflow recently partnered with the Midwest grocery store chain Fareway Stores Inc. to deploy digital signage to all 125 of its…

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IKEA measures DOOH effectiveness with Russ Outdoor

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you…

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How blockchain will impact digital signage advertising

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Blockchain has the potential to transform a variety of industries, and that includes digital signage advertising.

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Digital signage lights up with cannabis

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

As the cannabis industry grows, retail dispensaries will be forced to keep up with a very large customer base, and they will need strong technology to keep…

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3 ways displays can improve a community

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage is useful for more than just simple advertising. It can also help a community become a safer place, raise awareness for community issues and…

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